John Hancock Names Senior Vice President David Longfritz As Chief Marketing Officer

BOSTON, Nov. 22, 2011 /PRNewswire/ -- John Hancock Financial announced that David Longfritz has been appointed Chief Marketing Officer, a new position at the company.  Mr. Longfritz reports to James R. Boyle, President of John Hancock, and is a member of Mr. Boyle's senior management team.  

As Chief Marketing Officer, Mr. Longfritz is responsible for brand communication functions and for developing new strategies to help John Hancock's insurance and wealth management business units achieve their objectives.  He also has executive responsibility for John Hancock's sponsorship opportunities such as the Boston Marathon and the Boston Red Sox. 

"Expanding the reach of John Hancock's messaging, advertising and brand positioning for all of our U.S. businesses is an important goal requiring centralized leadership," said Mr. Boyle. "David brings a depth of marketing expertise to this new position, which includes a focus on social media and on leveraging our company-wide marketing resources."

Previously Mr. Longfritz served as Senior Vice President and General Manager of John Hancock's Retirement Income & Rollover Solutions (RIRS) unit, which develops integrated lifetime retirement solutions for individuals, utilizing the products and services provided by John Hancock's wealth management businesses. Mr. Longfritz led the formation of RIRS in early 2007, and the business has experienced considerable success since then in retaining clients' retirement assets with John Hancock.  

Prior to joining Manulife Wood Logan in 2000, Mr. Longfritz was a retail broker with Merrill Lynch. He also held marketing positions with Procter & Gamble, Titleist, and Dunlop.

About John Hancock Financial and Manulife Financial Corporation

John Hancock Financial is a unit of Manulife Financial Corporation, a leading Canada-based financial services group serving millions of customers in 21 countries and territories worldwide. Operating as Manulife Financial in Canada and in most of Asia, and primarily as John Hancock in the United States, Manulife Financial Corporation offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were C$492 billion (US$473 billion) as at September 30, 2011. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '945' on the SEHK. Manulife Financial can be found on the Internet at manulife.com.

The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock offers a broad range of financial products and services, including life insurance, fixed and variable annuities, fixed products, mutual funds, 401(k) plans, long-term care insurance, college savings, and other forms of business insurance. Additional information about John Hancock may be found at johnhancock.com.

SOURCE John Hancock Financial

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED