John Galloway Appointed GODIVA's New Chief Marketing And Innovation Officer

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Oct 09, 2018, 11:02 ET

NEW YORK, Oct. 9, 2018 /PRNewswire/ -- GODIVA Chocolatier, the global leader in premium chocolate with sites set on expansion, announced today the appointment of John Galloway as its Chief Marketing and Innovation Officer, effective October 22. He will be responsible for leading the brand's Global Marketing and Innovation team and joins the business' Global Executive Committee.

John Galloway, Chief Marketing and Innovation Officer at GODIVA Chocolatier

Galloway joins GODIVA with nearly 30 years of marketing and leadership experience. He started his career with world class marketing agencies, including Young & Rubicam and TracyLocke. This was followed by a very successful 13-year period with PepsiCo where Galloway held marketing leadership roles for Gatorade, Pepsi and other PepsiCo brands.

Galloway left PepsiCo to become the CMO for Hard Rock International, where he amplified digital & experiential marketing to elevate Hard Rock Cafe, Hard Rock Hotel and Hard Rock Casino. His vast scope also included licensing, creative studio, digital division, music, memorabilia, and artist relations. Under his direction, Hard Rock International step-changed their digital efforts across the board, dramatically increasing owned and earned media through social and CRM platforms. He also launched the brand's first unified loyalty program across 75 countries.

"John has incredibly valuable knowledge of digital, CRM and experiential marketing," said Annie Young-Scrivner, CEO of GODIVA. "His creative agency experience infused with the disciplined approach of the consumer-packaged goods (CPG) industry and his entrepreneurial spirit make him the perfect leader for this role. John believes in the power of teams and has gained strong followership in each of his leadership roles. I know that John is looking forward to joining our Executive Committee team and his team to revitalize our brand across multiple channels globally."

"GODIVA is a beloved, iconic brand that holds a special place in everyone's heart," said Galloway. "I've always celebrated life's special moments with GODIVA. I feel incredibly fortunate to join this business and work with its talented people around the world to make more meaningful connections with our customers across all channels and own more occasions."

About GODIVA Chocolatier

GODIVA Chocolatier is the global leader in premium, artisanal chocolate. The company was founded in Brussels in 1926 by Belgian Chocolatier, Pierre Draps. Nearly a century later, every piece of GODIVA chocolate is still bursting with quality, Belgian craftsmanship, and the world's finest ingredients.

GODIVA has distribution in more than 100 countries across the globe. Customers can experience GODIVA at the iconic brand's chocolate boutiques, chocolate cafes, GODIVA.com, and at many fine retailers.

GODIVA is committed to innovative and delicious food and beverage products that exceed consumer expectations and create wonderful moments. From its famous truffles and shell-moulded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa, soft serve and other indulgences, GODIVA is dedicated to bringing the ultimate chocolate experience to the world.

As a socially responsible business, GODIVA has global practices and programs designed to provide meaningful support to cocoa farmers, safeguard our environment, and empower the communities where we live and work. To learn more about these powerful initiatives, visit GODIVA Cares.

The legend of our namesake, Lady GODIVA

When Lady GODIVA, wife of Lord Leofric, protested against the taxation of his subjects, she agreed to ride through the streets of Coventry "clad in naught but her long tresses," and, so long as the residents remained in shuttered buildings, their tax burden would be lifted. The following morning, she made her famous ride and, despite the temptation, the citizens graciously remained indoors. Leofric kept his word and reduced the taxes to the delight of his subjects, ensuring GODIVA's legendary status throughout the centuries. Inspired by the values of Lady GODIVA – passion, generosity, and pioneering spirit -- GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.

Contact: Imani Rodman, [email protected]

SOURCE GODIVA Chocolatier