Jive Unveils the 18 Social Business Imperatives

PALO ALTO, Calif., Sept. 9 /PRNewswire/ -- Today Jive Software announced the 18 Social Business Imperatives. These Imperatives identify the 18 critical business functions where Social Business has been proven to produce material breakthroughs in revenue, cost savings and innovation.

The 18 Imperatives were identified as part of an ongoing qualitative and quantitative analysis of hundreds of Jive customers. These companies represent some of the largest, most mature, internal and external social business deployments. They span every type of industry, including technology, finance, retail, healthcare and telecommunications.

"Companies are embracing Social Business to produce breakthroughs in revenue, cost savings and innovation," said Tony Zingale, Jive CEO. "We have developed industry-leading intellectual capital that enables companies to use Social Business to create competitive advantage. Today, we're identifying the 18 business areas that can produce the most meaningful business results for our customers."

The 18 Imperatives serve as a strategic roadmap for successful application of Social Business in the enterprise. This announcement is part of a longer-term initiative that Jive is undertaking to discover and share best practices to accelerate the customers' ability to drive social business outcomes.

"A systematic approach is required to adopt social business successfully," said Nikos Drakos, Research Director at Gartner. "Business processes must be integrated into the social business software deployment in order to gain meaningful competitive advantage."

Social Business drives revenue, cost savings and innovation in three principle areas.

Engage Customers: Create customer communities

Enterprises are adopting social business to transform how they engage with customers and prospects.  By using social business to connect real-time in an open, social community, they increase sales, reduce support costs and improve innovation.

Jive identified the following Social Business Imperatives for engaging customers:

• Event Communities
• Social Commerce
• Community-Based Service
• Account Management
• Customer Innovation
• Social Marketing

Engage Employees: Drive collaboration 

Social collaboration helps employees build meaningful relationships, find answers and share ideas in a fun and productive way. Employees are aligned around producing business results, innovation becomes the norm, and productivity increases dramatically.

Jive identified the following Social Business Imperatives for engaging employees:

• Innovation Acceleration
• Corporate Communications
• Expertise Location / Corporate Directory
• M&A Integration
• Contact Center Enablement
• Sales & Channel Enablement

Engage the Social Web: Social Media Marketing & Monitoring

Social networks provide companies with insights into what is being said about their brands, market and competitors. For effective social media marketing, enterprises must monitor, collaborate and engage with the social web to strengthen brand loyalty and implement a unified social media marketing strategy.

Jive identified the following Social Business Imperatives for engaging the social web:

• Product Launches
• Community-Based Recruiting
• Social Brand Management
• Service Everywhere
• Social Selling
• Competitive Intelligence

Jive will unveil an extensive Social Business Manifesto with detailed information and customer best practices for each of the Social Business Imperatives during its sold-out JiveWorld10 event that will take place on September 14-16 in San Francisco. To receive a copy of the Jive Social Business Manifesto, visit http://www.jivesoftware.com/newway/manifesto.

Industry Recognition

Jive has been positioned as a Leader in three Gartner Magic Quadrants, including the "Magic Quadrant for Externally Facing Social Software, 2010," (1) the "Magic Quadrant for Social CRM, 2010" (2) and the "Magic Quadrant for Social Software in the Workplace, 2009" (3).

(1) Gartner. Inc. "Magic Quadrant for Externally Facing Social Software" by Jeffrey Mann et al., Jul. 5, 2010

(2) Gartner, Inc. "Magic Quadrant for Social CRM" by Adam Sarner et al., Jun. 29, 2010

(3) Gartner, Inc. "Magic Quadrant for Social Software in the Workplace" by Nikos Drakos et al., Oct. 22, 2009

About Jive – The New Way to Business

Jive is the largest and fastest-growing independent Social Business Software company in the world. For more information, visit www.jivesoftware.com.

About Social Business Software

Social Business is the new way to engage employees, customers and the social web. Jive combines the power of community software, collaboration software, social networking software, and social media monitoring offerings into an integrated social platform. Just as social technologies have changed our personal lives, Social Business is changing how enterprises create competitive advantage. Social Business Software is emerging as the most important new enterprise software category in a decade. The Social Business Software market is projected to grow in excess of 25 percent per year and will reach nearly $5 billion by 2013.

About the Magic Quadrant

The Magic Quadrants are copyrighted 2009 and 2010 by Gartner, Inc. and are reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product, or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

SOURCE Jive Software

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