Jewelry Television (JTV) Partners With Diana: A Celebration

Company Announces Royal Tiara Sweepstakes to Honor Princess Diana's Contributions to Today's Jewelry Industry

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Apr 26, 2010, 01:58 ET

KNOXVILLE, Tenn., April 22 /PRNewswire/ -- Jewelry Television® (JTV), announced their partnership with Diana: A Celebration, the traveling exhibition showcasing the life, humanitarian efforts, and timeless fashion of Diana, Princess of Wales. On display will also be many pieces of Diana's dazzling tiara collection which will be housed in the Tiara Gallery. To commemorate this collection, Diana fans will have the chance to enter the Royal Tiara Sweepstakes and win a tiara encrusted with 13 carats of diamonds valued at $25,000, a trip to Atlanta to see Diana: A Celebration, and other prizes. The exhibit, on display at the Atlanta Civic Center, will run through June 13.

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"We saw this partnership to help promote Diana: A Celebration, as a natural opportunity to acknowledge Princess Diana's influence on the modern jewelry industry," said Bill Kouns, Chief Merchandising Officer for JTV. "Diana's personal selection of a sapphire engagement ring was unprecedented at the time, and influenced women everywhere to consider colored gemstones as an alternative to the traditional diamond engagement ring," he noted.

Known as the "People's Princess" because of her humility, sweet demeanor and accessibility, Diana endeared herself to people all over the world. She was and forever will be an icon in the fashion industry and was a figurehead for international clothes and jewelry designers. She exuded glamour and was one of the most photographed women in history. More than 4600 photographs appeared of Diana in Vogue magazine alone. The popularity and pageantry she brought not just to the fashion industry but to every facet of her short life is unprecedented, and women everywhere continue to be inspired by her image and flare.

"The message we want to convey through this partnership is that fine jewelry and gemstones do not have to cost a royal fortune," said Kouns. "With JTV, it is not out of reach to own stunning jewels that you will treasure and pass down for generations to come."

JTV will feature Diana-inspired jewelry fashion segments highlighting sophisticated, colored gemstone jewelry and pearls through mid-June. "We want to honor Princess Diana's memory and her influence on modern jewelry styles," said Kouns.

About Jewelry Television® (JTV)

Jewelry Television® is a national home shopping network focusing exclusively on the sale of fine jewelry and gemstones. The network is broadcast to 68 million households across the U.S., and is the 15th largest retailer of fine jewelry in the country, according to National Jeweler magazine. JTV.com is the Internet's 4th largest retailer of fine jewelry and offers documentary style videos, an expansive Learning Library and other tools for jewelry and gemstone enthusiasts. JTV recently launched a new web site, Diamond Design Gallery, allowing consumers to design their own custom, diamond jewelry. JTV is a privately-held company headquartered in Knoxville, Tennessee.

About Diana: A Celebration

This international blockbuster exhibition, direct from England, showcases the life and works of Diana, Princess of Wales. Galleries within the exhibition feature Diana's childhood, engagement to HRH Prince Charles, their fairytale royal wedding, children, Prince William and Prince Harry, and Diana's life and humanitarian work before her tragic death in 1997. Diana's royal wedding gown, and more than 28 dresses, suits, and evening gowns by many of the world's leading designers like Chanel, Versace, Valentino, and Azagury will be on display as well. The exhibition runs through June 13, 2010 at the Atlanta Civic Center. For more information or tickets, visit DianaExhibition.com

SOURCE Jewelry Television