J.D. Power and Associates Unveils Next Generation of Social Media Monitoring Tools With the First Automotive-Specific Social Media Listening Product

NEW YORK, April 14 /PRNewswire/ -- Building on its vast experience in the automotive industry and deepening companies' understanding of the voice of the customer, J.D. Power and Associates has launched the new J.D. Power Auto Intelligence Monitor, the first industry-specific social media listening platform, the company announced today.

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Created by the J.D. Power and Associates Web Intelligence Research Division, the Automotive Intelligence Monitor combines the company's 40 years of consumer expertise with the ability to listen to unprompted consumer conversations in social media, allowing automakers to assess new-vehicle launches, brand image and marketing strategies in a way never before available.

The J.D. Power Auto Intelligence Monitor combines insights from social media conversations about automaker brands and models with marketplace retail sales and segment data from J.D. Power and Associates' Power Information Network, resulting in a social media monitoring tool that goes beyond simply measuring conversation volume. The Auto Intelligence Monitor generates industry benchmarks to help automakers and agencies better position brands and models in adapting to changing consumer needs.

The Auto Intelligence Monitor offers two key advantages over existing tools that monitor consumer conversations online.  First, the tool classifies social media commentary according to a taxonomy containing 37 automakers, nearly 300 models and 12 key topics of automotive conversation.  Secondly, J.D. Power Web Intelligence Research Division's patent-pending technology virtually eliminates irrelevant conversations to ensure marketers are receiving accurate consumer conversations about their brands and products.  

"These two elements make the Auto Intelligence Monitor more than a tool that measures the volume or sentiment of online conversations," said Bill Tuohig, senior director of the Web Intelligence Research Division at J.D. Power and Associates. "More importantly, it is a tool that marketers and agencies can use to more effectively gauge marketplace success using online consumer conversations, based on independent third-party benchmarks."

Displayed as a dashboard on the user's desktop, the Auto Intelligence Monitor is refreshed daily and includes two years of historical data for the entire industry. Automakers can choose to customize and filter the information to meet their specific needs.

For a deeper look at the keywords and conversations that are moving the needle in an automaker's brand perception, users can click on a given metric in any one of the graphs in their dashboard for verbatim commentary from social media users.

New-vehicle launches are a key area in which the Auto Intelligence Monitor can assist automakers with tracking market perceptions and consumer reception of their models.

"Executing successful vehicle launches is critical to an automaker's financial success, and the Auto Intelligence Monitor allows automakers to gather current feedback regarding consumer perception of newly launched models," said Tuohig. "It also provides perspective on how they've performed as compared to other recent vehicle launches.  Gathering this critical information early in the launch process gives manufacturers the ability to make key adjustments, as necessary, to optimize the model's success."

In addition to monitoring brands and models, the Auto Intelligence Monitor also covers a variety of important topics of consumer conversation, such as "green" issues; safety; performance; styling and design; value; features and technology; manufacturer business issues; and marketing and communications efforts.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction.  The company's quality and satisfaction measurements are based on responses from millions of consumers annually.  For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies:

Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global information and education company providing knowledge, insights and analysis in the financial, education and business information sectors through leading brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2009 were $5.95 billion. Additional information is available at http://www.mcgraw-hill.com/.  

No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate

SOURCE J.D. Power and Associates

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