Japan Loyalty Programs Market Report 2024: 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics and Consumer Demographics - Forecasts to 2028

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Mar 05, 2024, 17:15 ET

DUBLIN, March 5, 2024 /PRNewswire/ -- The "Japan Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The loyalty market in Japan was expected to grow by 10.7% on an annual basis to reach US$11.79 billion in 2024. In value terms, the Japanese loyalty market has recorded a CAGR of 12% during 2019-2023. The loyalty market in Japan is set to continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2024-2028. The loyalty market in the country will increase from US$10.65 billion in 2023 to reach US$16.86 billion by 2028.

The loyalty program market is expected to record steady growth over the medium term in Japan. The adoption among Japanese consumers is strong and the trend is projected to continue in 2024. The reward point system is common in the Japanese market. Various schemes are offered by big as well as smaller corporations.

From giants like Rakuten to Docomo and Softbank to grocery retailers like Family Mart and Lawson, several loyalty programs are provided to consumers in Japan. These loyalty programs are not just driving the competitive landscape but also aiding industry growth. Overall, a positive growth outlook is forecast for the Japanese loyalty program industry over the next three to four years.

Japanese firms are forging strategic alliances enabling members to convert their points to access other services

Firms, across industry verticals, are entering into strategic partnerships to allow members to convert their points for accessing other services. Japanese firms are also forging such collaborations creating more value for their loyal members.

Rakuten Japan, in November 2023, entered into a strategic partnership with Marriott. The collaboration will enable Rakuten's loyalty members to convert their points to Bonvoy at a 3:1 ratio. The maximum conversion allowed per transaction is 3,000 points. The partnership is part of the firm's strategy to create more value for loyal members, thereby targeting higher growth for the scheme and the business over the medium term.

From the short to medium-term perspective, more such strategic partnerships are expected to take place in the Japanese loyalty program industry. This will support the growth of the industry over the next three to four years.

The Japanese government plans to offer shopping points to promote contactless deliveries

The Japanese government plans to reward individuals who opt to have their packages left outside their front doors during online shopping deliveries. This initiative is designed to alleviate the strain on delivery personnel, especially in light of upcoming stricter regulations on overtime for truck drivers. The overall goal is to reduce the current 12% of redelivery for items when recipients are not at home to 6% by the start of fiscal year 2024.

The government intends to reward individuals with points if they opt for alternative delivery options such as receiving packages outside their front doors, at convenience stores, or with flexible delivery dates when making online orders. The government is determining the point values and the start date for this initiative.

They are also planning to provide subsidies to online shopping platforms for system modifications to implement the points system. Additionally, there are plans to allocate funds in the extra budget to cover a portion of the points awarded, with the expectation that online shopping platforms will continue offering this incentive even after the official project concludes.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

Report Scope

This report provides in-depth, data-centric analysis of loyalty programs in Japan. Below is a summary of key market segments:

Japan Retail Sector Spend Value Trend Analysis

Ecommerce Spend
POS Spend

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in Japan

Japan Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

Loyalty Schemes
Loyalty Platforms

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

Points programs
Tier-based programs
Mission-driven programs
Spend-based programs
Gaming programs
Free perks programs
Subscription programs
Community programs
Refer a friend program
Paid programs
Cashback programs

Japan Loyalty Spend Market Size and Future Growth Dynamics by Channel

In-Store
Online
Mobile

Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

Seller Driven
Payment Instrument Driven
Others

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

Japan Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others

Japan Loyalty Spend Market Size and Future Growth Dynamics by Retail

Diversified Retailers
Department Stores
Specialty Stores
Clothing, Footwear & Accessories
Toy & Hobby Shops
Supermarket and Convenience Store
Home Merchandise
Other

Japan Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

Card Based Access
Digital Access

Japan Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

B2C Consumers
B2B Consumers

Japan Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

Free
Free + Premium
Premium

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

Analytics and AI Driven
Management Platform

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

In House
Third Party Vendor

Japan Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

Cloud
On-Premise

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

Software
Services

Japan Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

Custom Built Platform
Off the Shelf Platform

Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

By Age Group
By Income Level
By Gender

For more information about this report visit https://www.researchandmarkets.com/r/rluukp

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