Jamba Launches the Healthy Habits Sweepstakes, Encouraging a Healthy and Active Start to the New Year

EMERYVILLE, Calif., Jan. 24, 2012 /PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today the launch of its Healthy Habits Sweepstakes on Facebook.  Jamba's sweepstakes comes just in time to support its customers' health and fitness goals for the New Year.

Upon registering, participants are automatically entered into a drawing for a chance to win free smoothies for a year*, and can play a match-to-win game for another chance to win one of several one-year memberships to 24 Hour Fitness® clubs and one of several pairs of SKECHERS® GOrun shoes, a new minimalistic lightweight running shoe line featuring revolutionary mid-foot strike technology and GOimpulse sensors for responsive feedback.  In addition, everyone who participates will receive:

• One of four Jamba Juice® discounts: $2 special offer on the new Fit 'n Fruitful™ Smoothies or $2 special offer on The Coldbuster® or $1 special offer on Probiotic Fruit & Yogurt Blends or $1 special offer on steel-cut oatmeal.
• A 7-day pass to 24 Hour Fitness
• A 25% discount off SKECHERS shoes at SKECHERS concept stores and Skechers.com.

Jamba Juice encourages everyone to Live Fruitfully™ by embracing each day, each moment, and each opportunity to be healthy, active and have fun!  It starts with making the right choices and inspiring others to do the same.  The Healthy Habits Sweepstakes is another way Jamba® is reaching out to offer fans and customers exciting opportunities to reach their fitness goals. 

"We are excited to launch a sweepstakes with prizes that really help participants who want to live healthy and active lifestyles. We are thrilled to partner with SKECHERS and 24 Hour Fitness to offer wonderfully rewarding prize packages, especially since they share the same commitment to health and wellness as we do at Jamba," said Julie S. Washington, senior vice president and chief brand officer (CBO), Jamba Juice Company. "This sweepstakes also gives us an opportunity to share the healthy functional benefits of our smoothies not only with our existing fans, but with new customers who may be trying out our products for the first time as a result of registering to win."

In line with the goal of supporting healthy, active living, Jamba Juice launched the Fit 'n Fruitful Smoothies with a Weight Burner Boost™** this month.  These smoothies are a meal substitute with balanced nutrition, providing a good source of fiber, 14 essential vitamins and minerals and 2 servings of real, whole fruit.  When used daily, in combination with a healthy diet and exercise program, the Weight Burner Boost can help support long-term weight management goals by stimulating muscle enzymes to burn more fat and promote lean muscle mass. 

The sweepstakes runs from January 24 through midnight February 20, 2012.  No purchase necessary.  A purchase will not increase your chances of winning. Entrants must be at least 18 years old and a legal resident of the U.S. Void in Hawaii and where prohibited. Sweepstakes ends February 20, 2012.  For official rules, prize descriptions and odds of winning, visit http://www.facebook.com/jambajuice.  Sponsor: Jamba Juice Company, 6475 Christie Ave., Suite 150, Emeryville, California 94608.

*Awarded as a gift card. See Official Rules for prize details.

For more information, please visit http://www.jambajuice.com, Like us on Facebook at www.facebook.com/JambaJuice or follow us on Twitter at @JambaJuice. 

** Weight Burner Boost is made with conjugated linoleic acid, or "CLA," which is derived from safflower oil.  CLA is a naturally occurring fatty acid that is commonly found in foods such as milk.  CLA intake of between 1.7 grams to 3.6 grams per day for eight to 12 weeks can lead to improved weight management when combined with a healthy diet and exercise program.  Results will not be achieved with sporadic consumption.  Each serving of Weight Burner Boost supplies two grams of CLA. 

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you beverage and food offerings, which include great tasting fruit smoothies, fresh juices and teas, hot oatmeal made with organic steel cut oats, Fit' n Fruitful™ smoothies with Weight Burner Boost™, fruit and veggie smoothies, Whirl'ns™ Frozen Yogurt, breakfast wraps, salads, sandwiches, California Flatbreads™ and a variety of baked goods and snacks. As of January 3, 2012, there were 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at January 3, 2012 there were 19 international stores.

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, Chile, Japan and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

About 24 Hour Fitness

Headquartered in San Ramon, California, 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in approximately 420 clubs across the U.S. Founded in 1983 as a one-club operation, the company is dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment - 24 Hour Fitness offers fitness solutions for everyone.

Through its support of the U.S. Olympic Committee (USOC) and many U.S. National Governing Bodies (NGBs) of sport, 24 Hour Fitness is one of the largest supporters of amateur athletics in the country and will serve as the Official Fitness Center Sponsor of the 2012 U.S. Olympic and Paralympic Teams. The company is committed to being a good neighbor in its communities via charitable and in-kind donations to groups focused on both helping Americans get healthy and improving youth fitness. The company's national accreditation from the Better Business Bureau, which includes A+ ratings for all club locations across the U.S., demonstrates the organization's ongoing commitment to member satisfaction. Please call 1-800-224-0240 or visit 24hourfitness.com for more information and to find the club nearest you.

SOURCE Jamba Juice Company

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