Jamba Juice Celebrates National Oatmeal Day With Special $2 Offer On Steel-Cut Oatmeal

EMERYVILLE, Calif., Oct. 29, 2013 /PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, is celebrating National Oatmeal Day by encouraging customers to start their mornings off right with a hearty, nutritious bowl of Jamba^® Steel-Cut Oatmeal for only $2 from Oct. 29, 2013 to Nov. 3, 2013. To add to the celebration, Jamba Juice^® is also bringing back its Berry Cherry Pecan Oatmeal, which will be available in participating stores for a limited time only, beginning Oct. 29, 2013.

(Photo: http://photos.prnewswire.com/prnh/20131029/LA05858)

"Oatmeal is a great way to start the morning because it possesses a number of key health benefits," explained nationally recognized nutrition expert, award-winning author, and Jamba Healthy Living Council^™ member, Elizabeth M. Ward, MS, RD. "In addition to being an excellent source of fiber that helps to stave off hunger and cravings during the day, oatmeal is a whole grain food that provides a good source of protein and iron."

All of Jamba's steel-cut oatmeal offerings, including the limited time only Berry Cherry Pecan Oatmeal, are made with 100% organic, whole grain steel-cut oats that are slow cooked with soymilk and finished with fruit toppings. The Berry Cherry Pecan Oatmeal consists of slow cooked 100% organic steel-cut oats topped with dried fruit, glazed pecans and brown sugar crumble. Other available toppings include:

• Fresh Banana Oatmeal
• Apple Cinnamon Oatmeal
• Blueberry & Blackberry Oatmeal

"We are delighted to bring back our Berry Cherry Pecan Oatmeal to celebrate National Oatmeal Day and help spread awareness for the important health benefits of oats and whole grains," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "As a leader in supporting healthy, active living for more than 20 years, Jamba Juice strives to keep nutrition fun and fresh by providing our customers with seasonal, better-for-you options to help maintain healthy habits during the tempting holiday season."

For a limited time, from Oct. 29, 2013 to Nov. 3, 2013, Jamba Juice will be extending a special $2 offer (with coupon) on all oatmeal flavors in celebration of National Oatmeal Day. For more information on nutrition, product offerings, and to see a list of participating stores, please visit the Jamba Juice website.

About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of July 2, 2013, there were 829 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

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