JAGTAG Receives Patent Allowance from USPTO on Intelligent Targeting to a Mobile Device

NEW YORK and LONDON, May 4, 2011 /PRNewswire/ -- JAGTAG (www.jagtag.com), a leader in the mobile bar code space, today announced that its first patent has been allowed by the United States Patent and Trademark Office. The company expects the patent to be granted in the next sixty days. JAGTAG has an additional nine patents pending approval.

JAGTAG's patent addresses intelligent ad serving to a mobile device via MMS.  The ability to layer ambient conditions and data onto requested content provides JAGTAG and its customers with the ability to intelligently target content to a unique user request. Ambient conditions and data includes, but is not limited to, geographic location, weather, news, analyzing accumulated information and trends associated with a user profile, third party databases and other feed based ambient conditions.

JAGTAG's exclusive ability to intelligently target cell phones via MMS makes JAGTAG's QR solution all that much more compelling.

"It's clear that the future of mobile marketing is tied to sending customized messages to consumers.  JAGTAG's unique technology, which allows both smartphone users and standard phone users to scan or snap and send a JAGTAG for multimedia information, is now married with the Company's patented ability to send individualized messages to consumers.  Marketers using JAGTAG can now reach the broadest audience of any 2D barcode system with the precision of one to one marketing," said Ed Jordan, CEO, JAGTAG. "Intelligently targeted content is also much more likely to be shared and will provide marketer's QR strategies with an amplifier effect that will increase purchases and improve unaided brand recall."

JAGTAG served over 100 campaigns in 2010. Marketers include McDonald's, Guinness, Verizon, Pepsi, Unilever and others.

About JAGTAG:

Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smartphones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG can share video, images, music and text with three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content - video, audio, pictures, coupons and text - sent to their phone. To learn more, visit www.jagtag.com.

SOURCE JAGTAG

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