JAGTAG and Verizon Wireless' On-Campus Mobile Marketing Campaign Generates Up to a 32% Engagement Rate on Campuses

NEW YORK, May 11, 2011 /PRNewswire/ -- JAGTAG (www.jagtag.com), the U.S. leader in mobile 2D barcode advertising, today announced that its "Wireless Wednesday" campaign with Verizon Wireless generated 383% more requests than last year's text-2-win campaign.

The program is aimed to engage college students on campus and to promote "Wireless Wednesday" recruiting events. By interacting with JAGTAGs on signage and backstage passes at the Wireless Wednesday events, students instantly entered a mobile sweepstakes to win Verizon devices, and were counted as a vote for their school in the contest to win a concert from B.o.B. on their campus. Students were also able to interact with JAGTAGs on posters and postcards around campus to enter the concert contest. In return, students received a short video and were driven to Verizon's mobile site or to their website, www.vzwcampus.com, to learn more about Verizon Wireless careers or to instantly apply for a job.

This year's campaign generated 383% more requests than the full program generated last year, and some schools have seen up to a 32% engagement rate. Students have also mobilized around the campaign, creating Facebook groups and Tweeting about the WW events.

JAGTAG works on all camera phones and across all major wireless carriers in the United States without requiring users to download an application, to reach 90 percent of all mobile users.

"JAGTAG's ability to reach and engage all standard phone and smartphone owners allowed Verizon Wireless to easily communicate with all students on campus," said Ed Jordan, CEO, JAGTAG.

Verizon Wireless runs Wireless Wednesday events on the first Wednesday of every month on select campuses nationwide, and hosts a career booth where students can learn about career opportunities with Verizon Wireless. 

About JAGTAG

JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smart phones. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit www.JAGTAG.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving more than 93 million customers. Headquartered in Basking Ridge, N.J., with more than 79,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone. For more information, visit www.verizonwireless.com . To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

Contact:  Elpi Paradiso, 609-367-9911, [email protected]

SOURCE JAGTAG

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