Jack Morton Named Agency of Record for Brand Experiences by General Motors

BOSTON, June 15, 2011 /PRNewswire/ -- General Motors has named Jack Morton Worldwide agency of record for brand experiences.

Jack Morton has been retained by GM to provide the strategic, creative, design, planning, and activation services to deliver GM's brand experiences. Jack Morton anticipates additional growth of staff and resources in 2011. Additionally, in summer 2011, the agency will relocate its office from suburban Troy, Michigan, to One Woodward in downtown Detroit, across the street from GM's World Headquarters.

The AOR scope encompasses work for GM that Jack Morton has traditionally been responsible for in events and communications for key audiences and constituencies, including consumers at auto shows, the Chevrolet and Cadillac dealer bodies and GM corporate employees, as well as national, regional and local sponsorship program selection and consumer activation programs.

Josh McCall, Chairman and CEO of Jack Morton, commented: "We're truly gratified by the confidence GM has shown in Jack Morton and are looking forward to raising the bar in the areas of creative and strategic planning.  We're excited GM has selected us to increase effectiveness and improve efficiencies in this most important marketing services category."

About Jack Morton Worldwide

Jack Morton Worldwide is a global brand experience agency. We create experiences that strengthen relationships between brands and the people who matter most to them—thereby helping our clients become talked-about experience brands. Rated among the top marketing service agencies worldwide, we integrate live and online experiences, digital and social media, and branded 3D environments that engage and inspire consumers, business partners and employees. Jack Morton has a staff of more than 700 employees in the US, Europe and Asia-Pacific and is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available online at www.jackmorton.com, or follow us on Twitter @jackmorton.  

SOURCE Jack Morton Worldwide

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