J-14 Named One Of The Largest Social Media Brands In 2014

NEW YORK, March 30, 2015 /PRNewswire/ -- Bauer Xcel Media, Bauer Media Group's digital division, today announces that out of more than 100,000 brands ranked, J-14 has been named one of the top 25 U.S. social media brands of 2014*.  In the report published by social media analytics company Shareablee, J-14 is the only teen media brand that holds a coveted spot on the top 25 list, surrounded by major publishers like National Geographic, Buzzfeed and People and other national brands including NFL and NBA, Mercedes and Victoria's Secret. 

According to Shareablee's report analyzing social media, J-14 ranks #1 in the teen publishers category by social engagement with nearly two times the level of engagement as its next competitor and is the fifth largest overall in the media publishing rankings, per engagement.

"The number of users that are interacting and discussing our content on social media is a clear testament to Bauer's innovative approach in the digital space," said Heather Thompson, executive editor of Bauer Xcel Media's Teen Group. In 2014, J-14 had more than 81 million actions across all social media, which includes a brands post likes, shares, favorites, retweets and comments.

J-14 has focused heavily on its Facebook fan base. Leading as the number one teen editorial brand on the social media platform, J-14 currently has 4.9 million followers and twice as many total actions than any other brand in the category*.

"Being recognized as a group of properties that "get" social for their marketing partners allows us to be positioned as a leader in working with brands on their social initiatives," said Chris Yates, vice president of digital sales.  "To have more of a unique engaged audience than fans is highly uncommon and unique in itself within the marketplace.  This proves that our fans are engaging with and sharing heavily our content, and our marketing partners' content."

Source:
* Shareablee 2014 Social Media Year in Review report

Contact
Lindsay Ferraro
201-569-6699
https://twitter.com/bauermediagroup

About the Bauer Xcel Media
BAUER XCEL MEDIA is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 130 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, BAUER XCEL MEDIA is one of the world's fastest growing digital media companies.

About the Bauer Media Group
The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 50 radio and TV stations reach millions of people around the globe. The company's portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim "We think popular." highlights the Bauer Media Group's perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 16 countries.

SOURCE Bauer Xcel

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