It's Go Time: Jose Cuervo Enhances Summer Gatherings With New Margarita Flavors and Portable Packaging

Ready-to-Serve Pomegranate and Mango Margarita Offerings Available This Spring

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May 04, 2010, 08:00 ET

NEW YORK, May 4 /PRNewswire-FirstCall/ -- Jose Cuervo, producer of the world's best-selling pre-made Margarita cocktails, today announced the introduction of two premium, ready-to-serve flavors: Jose Cuervo Authentic Pomegranate Margarita™ and Jose Cuervo Authentic Mango Margarita™. These two new offerings join the existing Jose Cuervo ready-to-serve family, which includes Jose Cuervo Authentic Strawberry Margarita™, Jose Cuervo Authentic Lime Margarita™ and Jose Cuervo Golden Margarita™.

A delicious blend using Jose Cuervo Gold®, the No. 1-selling Tequila in the world, and the additional fresh flavor fusion of pomegranate and mango, have created margarita perfection that brings flavor to any occasion.

The new lightweight plastic (polyethylene terephthalate or PET) bottle allows fun lovers of margaritas to enjoy this ready-to-serve cocktail anywhere. Whether it is a planned barbeque with friends or a spontaneous outing, Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita provide quality, versatility and style without all the preparation.

"Coping with very busy lifestyles consumers are seeking, now more than ever, affordable products that add quality and convenience to their lives," said Amy Bidwell, Brand Manager, Jose Cuervo Tequilas, Diageo. "We are introducing Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita to deliver more flavor options to those looking to provide the highest quality cocktails for all their home entertainment occasions."

The launch will be supported by an integrated marketing effort that includes promotions, public relations, merchandising and sampling events (where legal) in addition to digital media.

Jose Cuervo Authentic Pomegranate Margarita and Jose Cuervo Authentic Mango Margarita will be available in grocery, liquor, club and drug stores nationwide. The 9.95% ABV product is available in two sizes: a 375ml bottle with a suggested retail price of $4.99 and a 1.75 liter bottle with a suggested retail price of $15.99.

As always, Jose Cuervo reminds you to enjoy its newest offerings responsibly.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose Cuervo Black Medallion, Jose Cuervo Tradicional, Jose Cuervo Platino, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit www.josecuervo.com.

About DIAGEO

Jose Cuervo Tequilas are imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at http://www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

When enjoying this new product, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

Celebrating life, every day, everywhere, responsibly.