It's an Age-old Grudge Match -- Put in Your Two Cents -- or More! Pittsburgh Salvation Army Issues Challenge to Cleveland Counterpart -- Online Red Kettle Challenge Begins

CARNEGIE, Pa., Nov. 29, 2011 /PRNewswire-USNewswire/ -- It's a rivalry as old as its sports teams. Now the battle is up close and personal and the weapon is your computer. Let the games begin and you can play! Put your money where your heart is and prove to the world that Pittsburghers are the most generous givers to The Salvation Army. 2010 provided the proof when Steel City online giving garnered a healthy $9,200; about $2,000 more than Cleveland's take.  Both cities have been hit hard by the financial downturn and anticipate even more families in need this year.  But you can make a difference.

(Logo: http://photos.prnewswire.com/prnh/20110412/MM81995LOGO)

Beginning now and ending on January 31st, Pittsburgh and Cleveland residents get to decide—and contribute online.  Western Pennsylvania fans should log onto www.OnlineRedKettle.org/Pittsburgh, and fill The Salvation Army Pittsburgh virtual kettle or even create your own cyber kettle as a part of our team and raise more dollars.

The city with the most online contributions wins the contest – and in turn, countless needy families reap the benefits!

The "Pittsburgh vs. Cleveland Online Red Kettle Contest" was conceived in 2010 by Salvation Army advisory board members who wanted to jumpstart online giving, capitalizing on the fierce, decades-deep rivalry of these two cities. Both areas have seen a severe spike in client services. "The Salvation Army loves a big challenge," said Western Pennsylvania Salvation Army Divisional Commander Major William H. Bode.  "My 'adversary,' Major Ricardo Fernandez of Cleveland, is a great leader but he needs to pull out last year's black and yellow and prepare to look like a true Pittsburgher when he loses again this year!"

Both a church and a social service organization, The Salvation Army began in London, England, in 1865. Today, it provides critical services in 124 countries worldwide.  The 28-county Western Pennsylvania Division serves thousands of needy families through a wide variety of support services. To learn more about The Salvation Army in Western Pennsylvania, log onto www.salvationarmy-wpa.org.  The Salvation Army … Doing the most good . . . for the most people . . . in the most need.

SOURCE The Salvation Army

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