It's a 10 Haircare Celebrates Salon Partners With the Unveiling of a Multi-Million Dollar Consumer Advertising Campaign

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Jan 17, 2012, 07:00 ET

DEERFIELD BEACH, Fla., Jan. 17, 2012 /PRNewswire/ -- It's a 10 Haircare, the well-established line of salon-quality, multipurpose products, announces today the company's investment in a year-long, multi-million dollar advertising campaign.

The campaign consists of creative print ads, rolling out in January issues of national women's publications. Created by TG Madison of Atlanta, GA, the campaign underscores the multiple benefits achieved in each and every product in the line, while highlighting the brand's hero product: The Miracle Leave-in Product. On newsstands this month, and continuing throughout 2012, It's a 10 can be found in issues of Cosmopolitan, People Style Watch, In Style, Family Circle, Good Housekeeping and Redbook Magazines.

Developed by haircare marketing executive Scott Scharg and former salon owner/stylist Carolyn Plummer, It's a 10 Haircare is sold in fine salons and beauty supply stores worldwide. With a combined forty years of industry experience, and years of research, testing, trial and error, It's a 10 was created to deliver salon-quality results and a luxury experience for consumers. Recognizing the product results and excellence, the hallmark of It's a 10's success can be partly attributed to the "cult-like" following it receives from stylists and salons around the world.

"After a decade of tremendous grassroots growth for the brand, It's a 10 Haircare is honored to be giving back and lending our support to those who have helped us to grow our business: the salon owners and stylists," says Scott Scharg, CEO of It's a 10 Haircare. "Our investment in this tremendous consumer advertising campaign is part of several ongoing initiatives tailored for our salon partners, resulting in partner programming that is unsurpassed in the haircare industry."

It's a 10 has become the go-to brand for consumers and stylists alike due to great formulas, simplicity and flexibility of the line. Additionally, the brand is constantly researching and developing new products utilizing the newest technologies and ingredients available in haircare. In 2011, the brand introduced six new SKUs, including the Miracle Firm Hold Gel, Miracle Leave in PLUS Keratin, Miracle Styling Mousse, Miracle Styling Cream, Miracle Texture Fiber and Miracle Finishing Spray.

"It's a 10 Haircare strives to continually develop products and solutions for consumers to help achieve amazing results in the salon, and the same great salon-like results at home," says Carolyn Plummer. "We are looking forward to an exciting 2012, with a robust ad campaign and new product line launches to continue to grow with our customers and partners. We cannot wait to share our story with the rest of the world through this series of print advertisements."

About It's a 10 Hair care

It's a 10 is a well established hair care line sold in salons and beauty supplies worldwide and offers exceptional multi-purpose products. Founded by former stylist and salon owner Carolyn Plummer and marketing and business executive Scott Scharg, the line was inspired by years of first hand salon experiences, perfected and simplified to one unique line providing all of your hair care needs.

http://itsa10haircare.com

SOURCE It's a 10 Haircare