Ironclad Performance Wear Corporation Announces Hiring Of Roth Capital Partners To Explore Growth Opportunities

DALLAS, March 21, 2016 /PRNewswire/ -- Ironclad Performance Wear Corporation (OTCQB: ICPW), announced today that it has retained Roth Capital Partners to assist its Board of Directors and management to identify and evaluate opportunities for strategic growth, specifically identifying companies in the safety and performance apparel and personal protection products markets that may be attractive acquisition candidates.  The Board believes that Ironclad is currently well positioned for growth as a result of recent strategic initiatives Ironclad has successfully completed including improvements in its organization, infrastructure, supply chain, product offerings and customer base. The Board believes Roth Capital Partners, because of its position as a highly respected middle market investment banking firm, and its history as a long-time advisor to the Company, is uniquely qualified to assist the Company in capitalizing on these initiatives.

Vane Clayton, Chairman of the Board of Ironclad commented: "Ironclad has gone through a substantial change over the past two years, which the board believes now positions the Company to leverage its strong brand and unique technology capabilities to achieve accelerated growth.  Those changes are evident as you look at our new products, world class partners, and expanding base of top-tier customers.  During a period of substantial challenges facing all companies in the Oil & Gas industry, Ironclad has more than held its own, and at the same time made successful investments in internal improvements that it is now time to leverage."

Jeff Cordes, President and CEO of Ironclad added: "As a management team we are grateful for the patience our shareholders have shown while we have steadily expanded our customer base and rebuilt this platform which we are confident will support increased growth that we believe will drive shareholder liquidity and value.  We now look forward to identifying and aggressively pursuing growth opportunities."

About Ironclad Performance Wear Corporation

Ironclad Performance Wear is a brand leader in technical, task-specific, performance work gloves, having created the performance work glove category in 1998. The company continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for numerous industries, including oil & gas exploration, automotive and construction, as well as police, fire, first-responder and military. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad's gloves are available through industrial suppliers, hardware stores, home centers, lumber yards, auto parts stores and sporting goods retailers nationwide, and through authorized distributors in North America, Europe, Australia and Asia.

Important Information about Forward-Looking Statements

This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at which, or by which, that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for Ironclad's products, the introduction of new products, Ironclad's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of Ironclad's liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in Ironclad's filings with the United States Securities and Exchange Commission. Examples of such forward looking statements in this release include statements regarding new markets and products for Ironclad. For a more detailed description of the risk factors and uncertainties affecting Ironclad, please refer to the company's recent Securities and Exchange Commission filings, which are available at www.sec.gov. Ironclad undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For Further Information:

Contact:

William Aisenberg, CFO

Ironclad Performance Wear Corporation

972-996-5664

SOURCE Ironclad Performance Wear Corporation