Irish whiskey market size to grow by USD 1.54 billion from 2021 to 2026: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 23, 2023 /PRNewswire/ -- The global Irish whiskey market size is estimated to increase by USD 1.54 billion from 2021 to 2026. However, the market's growth momentum will decelerate at a CAGR of 5.33% during the forecast period. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies, growth strategies, product innovations, new product launches, investments, and growth in market share, among others. - Buy the report!

Global Irish whiskey market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global Irish whiskey market – Vendor analysis

Vendor landscape –

The global Irish whiskey market is concentrated. A few prominent vendors that offer Irish whiskey in the market are Asahi Group Holdings Ltd., Becle SAB de CV, Brown Forman Corp., Diageo Plc, G and J Distillers Ltd., Pernod Ricard SA, Suntory Holdings Ltd., Teeling Whiskey Co. Ltd., West Cork Distillers Ltd., and William Grant and Sons Ltd. and others.

The market is subject to rapidly changing consumer demands and preferences. Vendors compete based on factors such as quality, price, service, brand image, distribution, and marketing. The major vendors are focusing on acquiring smaller brands to increase their market presence.

Vendor offerings -

• Asahi Group Holdings Ltd. - The company offers a wide range of Irish whiskeys through its subsidiary Nikka Whiskey.
• Becle SAB de CV - The company offers Irish whiskey through its subsidiary Old Bushmills Distillery Co.
• Brown Forman Corp. - The company offers Irish whiskey, namely Slane Irish whiskey.
• Diageo Plc - The company offers Irish whiskey through its subsidiary Roe and Co.
• For details on vendors and their offerings – Request a sample report

Global Irish whiskey market - Segmentation assessment

Segment overview
Technavio has segmented the market based on distribution channel (offline trade and online trade). 

• The offline trade segment will account for a significant share of the global market during the forecast period. Individual retailers, supermarkets, and hypermarkets are some of the most common offline trade distribution channels for Irish whiskey. These distribution channels have a wide range of products, and dedicated sections for different brands of Irish whiskey. Offline trade distribution channels also offer a cost advantage, as they do not have to incur the additional cost of seating. Such advantages will drive the segment's growth during the forecast period.

Geography overview
Based on geography, the global Irish whiskey market is segmented into Europe, North America, APAC, South America, and MEA. The report provides actionable insights and estimates the contribution of all regions to the growth of the global Irish whiskey market.

• Europe will account for 34% of the market's growth during the forecast period. Russian Federation and Germany are the key countries for the Irish whiskey market in the region. Moreover, market growth in this region will be faster than the growth of the market in South America and MEA. The high popularity of Irish whiskey as an alcoholic beverage will drive the Irish whiskey market growth in Europe during the forecast period.

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Global Irish whiskey market – Market dynamics

Leading drivers - The increasing demand for premium whiskey is driving the Irish whiskey market growth. The demand for premium varieties of whiskey is increasing owing to a significant rise in per capita income. Many vendors offer premium varieties of whiskey. For instance, Micil Distillery has launched two new Irish whiskeys, namely Micil Inverin small blended Irish whiskey and Micil Earls Island Single Pot Still Irish Whiskey. Premium varieties of whiskeys are popular owing to their authenticity, taste, and brand. Thus, the increasing demand for premium whiskeys is expected to drive the growth of the market during the forecast period.

Key trends - The increasing demand for craft whiskey is a key trend in the market. The demand for craft whiskey is increasing, as it is perceived to be made with high-quality ingredients and has a better taste. For instance, in November 2020, Craft Irish Whiskey Co. launched a new limited-edition Irish whiskey called The Taoscán Irish Whiskey. The demand for craft whiskey is high in developed countries such as the US and Germany. New distilleries are also being launched across EMEA and the Americas. Thus, the growing demand for craft whiskey is expected to support the growth of the Irish whiskey market during the forecast period.

Major challenges - Health awareness among consumers is challenging the Irish whiskey market growth. Long-term alcohol consumption causes various health risks, such as depression, liver diseases, stroke, and high blood pressure. Hence, governments and health institutions have created awareness campaigns to educate the masses about the harms of drinking alcohol. Thus, the increasing health awareness will hinder the Irish whiskey market growth during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Irish whiskey market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Irish whiskey market between 2022 and 2026
• Precise estimation of the size of the Irish Whiskey market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Irish whiskey market across Europe, North America, APAC, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Irish Whiskey Market vendors

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Table of contents

1. Executive Summary 

2. Market Landscape 

  2.1 Market ecosystem 

  Exhibit 01: Parent market

  2.2: Market Characteristics 

  2.3 Value chain analysis 

  Exhibit 02: Value chain analysis: Brewers

  2.3.1 Inputs

  2.3.2 Inbound logistics

  2.3.3 Operations

  2.3.4 Outbound logistics

  2.3.5 Marketing and sales

  2.3.6 Support activities

  2.3.7 Innovation

3. Market Sizing 

  3.1 Market definition

  Exhibit 03: Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 04: Market segments

  3.3 Market size 2020 

  3.4 Market outlook: Forecast for 2020 - 2025 

  3.4.1 Estimating growth rates for mature markets

  Exhibit 05: Global - Market size and forecast 2021 - 2026 ($ million)

  Exhibit 06: Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis 

  4.1 Five Forces Summary 

  Exhibit 07: Five forces analysis 2020 & 2025

  4.2 Bargaining power of buyers 

  4.3 Bargaining power of suppliers 

  4.4 Threat of new entrants 

  4.5 Threat of substitutes 

  4.6 Threat of rivalry 

  4.7 Market condition

  Exhibit 08: Market condition - Five forces 2021

5 Market Segmentation by Distribution channel 

  5.1 Market segments

  The segments covered in this chapter are:

• Offline trade
• Online trade

  Exhibit 09: Distribution channel - Market share 2021-2026 (%)

  5.2 Comparison by Distribution channel 

  Exhibit 10: Comparison by Distribution channel

  5.3 Offline trade - Market size and forecast 2021-2026 

  Exhibit 11: Offline trade - Market size and forecast 2021-2026 ($ million)

  Exhibit 12: Offline trade - Year-over-year growth 2021-2026 (%)

  5.4 Online trade - Market size and forecast 2021-2026 

  Exhibit 13: Online trade - Market size and forecast 2021-2026 ($ million)

  Exhibit 14: Online trade - Year-over-year growth 2021-2026 (%)

  5.5 Market opportunity by Distribution channel 

  Exhibit 15: Market opportunity by Distribution channel

6 Customer landscape 

  6.1 Overview

  Exhibit 16: Customer landscape

7 Geographic Landscape 

  7.1 Geographic segmentation

  Exhibit 17: Market share by geography 2021-2026 (%)

  7.2 Geographic comparison 

  Exhibit 18: Geographic comparison

  7.3 Europe - Market size and forecast 2021-2026 

  Exhibit 19: Europe - Market size and forecast 2021-2026 ($ million)

  Exhibit 20: Europe - Year-over-year growth 2021-2026 (%)

  7.4 North America - Market size and forecast 2021-2026 

  Exhibit 21: North America - Market size and forecast 2021-2026 ($ million)

  Exhibit 22: North America - Year-over-year growth 2021-2026 (%)

  7.5 APAC - Market size and forecast 2021-2026 

  Exhibit 23: APAC - Market size and forecast 2021-2026 ($ million)

  Exhibit 24: APAC - Year-over-year growth 2021-2026 (%)

  7.6 South America - Market size and forecast 2021-2026 

  Exhibit 25: South America - Market size and forecast 2021-2026 ($ million)

  Exhibit 26: South America - Year-over-year growth 2021-2026 (%)

  7.7 MEA - Market size and forecast 2021-2026 

  Exhibit 27: MEA - Market size and forecast 2021-2026 ($ million)

  Exhibit 28: MEA - Year-over-year growth 2021-2026 (%)

  7.8 Key leading countries 

  Exhibit 29: Key leading countries

  7.9 Market opportunity by geography

  Exhibit 30: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends 

  8.1 Market drivers 

  8.1.1 Increasing demand for premium whiskey

  8.1.2 Increasing use of online sales channels

  8.1.3 Increased consumption of alcoholic beverages among women

  8.2 Market challenges 

  8.2.1 Growing health awareness among consumers

  8.2.2 Campaigns against alcohol consumption

  8.2.3 Growing competition from other alcoholic beverages

  Exhibit 31: Impact of drivers and challenges

  8.3 Market trends 

  8.3.1 Increasing demand for craft whiskey

  8.3.2 Rising population of millennials worldwide

  8.3.3 Whiskey-based tourism

9. Vendor Landscape 

  9.1  Competitive scenario 

  9.2  Vendor landscape 

  Exhibit 32: Vendor Landscape

  9.3  Landscape disruption 

  Exhibit 33: Landscape disruption

  9.4  Industry risks 

  Exhibit 34: Industry risks

10.  Vendor Analysis 

  10.1  Vendors covered 

  Exhibit 35: Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 36: Market positioning of vendors

  10.3 Asahi Group Holdings Ltd 

  Exhibit 37: Asahi Group Holdings Ltd. - Overview

  Exhibit 38: Asahi Group Holdings Ltd. - Business segments

  Exhibit 39: Asahi Group Holdings Ltd. - Key offerings

    Exhibit 40: Asahi Group Holdings Ltd. - Segment focus

  10.4 Becle SAB de CV

  Exhibit 41: Becle SAB de CV - Overview

  Exhibit 42: Becle SAB de CV - Business segments

  Exhibit 43: Becle SAB de CV - Key offerings

  Exhibit 44: Becle SAB de CV - Segment focus

  10.5 Brown Forman Corp. 

  Exhibit 45: Brown Forman Corp. - Overview

  Exhibit 46: Brown Forman Corp. - Product and service

  Exhibit 47: Brown Forman Corp. - Key offerings

  10.6 Diageo Plc 

  Exhibit 48: Diageo Plc - Overview

  Exhibit 49: Diageo Plc - Business segments

  Exhibit 50: Diageo Plc - Key offerings

  Exhibit 51: Diageo Plc - Segment focus

  10.7 G and J Distillers Ltd. 

  Exhibit 52: G and J Distillers Ltd. - Overview

  Exhibit 53: G and J Distillers Ltd. - Product and service

  Exhibit 54: G and J Distillers Ltd. - Key offerings

  10.8 Pernod Ricard SA 

  Exhibit 55: Pernod Ricard SA - Overview

  Exhibit 56: Pernod Ricard SA - Product and service

  Exhibit 57: Pernod Ricard SA - Key offerings

  10.9 Suntory Holdings Ltd. 

  Exhibit 58: Suntory Holdings Ltd. - Overview

  Exhibit 59: Suntory Holdings Ltd. - Business segments

  Exhibit 60: Suntory Holdings Ltd. - Key offerings

  Exhibit 61: Suntory Holdings Ltd. - Segment focus

  10.10 Teeling Whiskey Co. Ltd. 

  Exhibit 62: Teeling Whiskey Co. Ltd. - Overview

  Exhibit 63: Teeling Whiskey Co. Ltd. - Product and service

  Exhibit 64: Teeling Whiskey Co. Ltd. - Key offerings

  10.11 West Cork Distillers Ltd. 

  Exhibit 65: West Cork Distillers Ltd. - Overview

  Exhibit 66: West Cork Distillers Ltd. - Product and service

  Exhibit 67: West Cork Distillers Ltd. - Key offerings

  10.12 William Grant and Sons Ltd. 

  Exhibit 68: William Grant and Sons Ltd. - Overview

  Exhibit 69: William Grant and Sons Ltd. - Product and service

  Exhibit 70: William Grant and Sons Ltd. - Key offerings

11. Appendix 

  11.1 Scope of the report 

  11.1.1 Market definition

  11.1.2 Objectives

  11.1.3 Notes and caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 71: Currency conversion rates for US$?

  11.3 Research Methodology 

  Exhibit 72: Research Methodology

  Exhibit 73: Validation techniques employed for market sizing

  Exhibit 74: Information sources

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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