Introducing The SISTERHOODIE To Benefit National Breast Cancer Foundation, Inc. ®

NEW YORK, May 2, 2016 /PRNewswire/ -- The SISTERHOODIE isa first-of-its-kind garment designed as a reminder of healthy living and the importance of breast health awareness.

An ordinary hoodie with an unusual design – the pockets are moved up from the waist to their new position over the chest – the SISTERHOODIE is a physical reminder of the need for awareness and vigilance when it comes to breast health.

The SISTERHOODIE is available for purchase through a unique ecommerce experience that discounts hoodies according to users' breast health awareness. The less aware they are of their breast health, the deeper the discount. This ensures that hoodies end up in the hands of those who need them.

The SISTERHOODIE was originated by advertising agency Ogilvy & Mather New York, and designed by fashion designer Peter Som. All net proceeds from its sale go to National Breast Cancer Foundation.

"National Breast Cancer Foundation's mission is to provide hope and inspiration to those affected by breast cancer through education and support services. The SISTERHOODIE idea creatively promotes our mission and goals," said Brooke Walford, Sponsor Coordinator, NBCF.

"I'm honored to be a part of this important project with National Breast Cancer Foundation. A close family member is a survivor, so designing this Hoodie hits home. I've designed it to be a visual reminder of the incredible importance of breast health. The hoodie is something we wear every day—so what better way to spread the word?" -- Peter Som

Michael Paterson, Ryan Wagman and their team provided a fun, informative and fashionable way to be more alert about women's health – a great idea all around, said Corinna Falusi, Chief Creative Officer, Ogilvy New York.

To shop for your SISTERHOODIE, visit thesisterhoodie.com

ABOUT NATIONAL BREAST CANCER FOUNDATION, INC.
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation's (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.  A recipient of Charity Navigator's highest 4-star rating for eleven years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.

ABOUT OGILVY & MATHER
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy.

ABOUT PETER SOM
Peter Som is a New York based fashion designer known for clean-lined sophistication and eclectic elegance. He founded his eponymous label in 1999, and has received numerous accolades and awards. He was twice nominated for the CFDA Perry Ellis Award for Emerging Talent, and in 2004 was among the top 10 finalists of the first ever Vogue/CFDA Fashion Fund.  Peter has been creative Director of Bill Blass, consulted for Tommy Hilfiger and Les Copains, and collaborated with Kohls and Anthropologie with much praise and commercial success. Some of the most stylish and influential women in the world have worn the Peter Som brand, including First Lady Michelle Obama, Beyoncé, Allison Williams, Rachel McAdams, Scarlett Johansson, Kristen Wiig, Amy Poehler, and many others.

SOURCE Ogilvy & Mather

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