Introducing Kelly Rowland's All-new Song "Gimme Love" Inspired By Her Seagram's Escapes Signature Flavors

ROCHESTER, N.Y., April 18, 2016 /PRNewswire/ -- Available for the first time ever exclusively on the Seagram's Escapes website today is Kelly Rowland's fresh, new song "Gimme Love."  Rowland lent her musical talents to the brand by crafting a magnetic song which will be featured in all television, radio and online promotions.

Fans of Kelly Rowland and Seagram's Escapes can go to the Seagram's Escapes website to hear her new song and view the never-before-seen ads for her signature flavors.  In addition, Kelly offers a peek into the making of her ads in a special behind-the-scenes video also available on the site.

"Kelly has a vibrant personality that truly resonates with the Seagram's Escapes brand," said Jennifer McCauley-Topor, Seagram's Associate Brand Director.  "She explained it perfectly when she said, 'bring your colorful self and colorful personality to everything you do.'  Kelly has definitely put her personal touch into the creation of her refreshing flavors, colorful ads and hot new song."

Rowland's partnership with Seagram's Escapes officially began earlier this year with the release of two signature flavors – Pink Pineapple Passion and Orange Sassy Swirl.  Pink Pineapple Passion is sweet and tropical with a splash of watermelon while Orange Sassy Swirl is smooth and dreamy with a kiss of vanilla.

"It's great to work with a brand like Seagram's Escapes that encourages women to let their colors shine, be bold and always take time for themselves," said Rowland.  "I personally love opening up one of my signature flavors when I'm celebrating, having a fun night with my girlfriends or when I have a quick moment to just unwind."

The Seagram's Escapes website is the only place to find Kelly Rowland's catchy new song, "Gimme Love," her all-new Seagram's Escapes ads and exclusive behind-the-scenes content throughout the next week.  The song will be available on Kelly's official SoundCloud page after April, 18.

About Seagram's Escapes

Introduced in 1986, Seagram's Escapes offers 18 varieties of flavored malt beverage coolers. Seagram's Escapes is sold in four-pack carriers, singles bottles and, with select flavors available in can and bottle variety packs, 12-ounce cans, 16-ounce cans, 23.5-ounce cans. Sold across the U.S. and Caribbean, Seagram's Escapes is produced at High Falls Brewery in Rochester, New York and is a part of the North American Breweries family. NAB is one of the country's leading beer suppliers, brewing high quality beers at its four breweries, including three dedicated craft breweries, and importing beer from both Canada and Costa Rica. Its diverse portfolio and world class employees have transformed NAB into a segment leader and a credible craft supplier. NAB also propelled Seagram's Escapes into the number one cooler brand in only a few short years, gaining the attention of industry analysts and earning nods such as Impact Databank's Hot Brand Award in 2012, 2013, 2014 and 2015. For more information, visit www.seagramsescapes.com.

Always enjoy responsibly.

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SOURCE Seagram’s Escapes

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