Introducing ASICS Studio™: An Audio App That Brings the Fitness-Class Experience to You
BOSTON, Dec. 14, 2017 /PRNewswire/ -- ASICS, the true sport performance brand, is proud to introduce a new way to move with ASICS Studio, a mobile fitness app that offers unlimited access to on-demand workouts. The experience features trainer-led audio, curated playlists, and visual cues to help users keep their bodies moving and heads in the game--wherever and whenever they have time to work out.
Convenience and high-quality audio instruction are at the core of this fully immersive fitness experience. ASICS Studio replicates the energy and excitement of top boutique fitness classes--without the price tag and schedule constraints. Every workout is carefully crafted by a top-rated professional trainer, then paired with a curated music playlist that complements the tone and energy of the workout.
"Working out is about more than visiting the trendiest gyms and hoping you get off the waitlist for the 6 p.m. class," said Erin Bailey, Director of Fitness Programming for ASICS Studio. "Fitness is personal, it's all about finding the time to move when you can by making fitness accessible."
ASICS Studio was born from a desire to address real consumer needs. Fitness classes and gym memberships can be expensive and difficult to fit into busy schedules. It can also be very challenging to find the motivation for a great solo workout without instruction. For a fee of $9.99 per month, ASICS Studio provides access to a complete collection of studio workouts including strength training, treadmill, fusion (strength + cardio), outdoor running, elliptical, and indoor cycling workouts.
"At ASICS Digital we're committed to building platforms and experiences that transform the way we connect with our users across the globe," said Dan Smith, GM of ASICS Digital. "Our goal is to remove the barriers that keep people at rest. While we live and work in a digital world, our passion is building products and services that inspire people to move, get fit and stay healthy."
The app was built by ASICS Digital, the same division responsible for Runkeeper, a leading mobile running app. ASICS Studio is also the most recent platform supporting the I MOVE ME initiative, a fully integrated consumer communications campaign that brings the ASICS' brand vision closer to consumers.
To learn more and download the app today to begin your free 7-day trial, visit the App Store or studio.asics.com.
About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.asics.com.
SOURCE ASICS
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