Intimate Wash Market Size to Increase by USD 174.38 Mn, Majority of Market Growth to Originate from North America - Technavio

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Oct 09, 2022, 21:15 ET

NEW YORK, Oct. 9, 2022 /PRNewswire/ -- The "Intimate Wash Market by Distribution Channel (Offline and Online) and Geography (Europe, North America, APAC, South America, and the Middle East and Africa) - Forecast and Analysis 2022-2026" report has been added to Technavio's offerings. North America will account for 31% of the market's growth during the forecast period. This growth is attributed to factors such as the high product penetration and ease of availability of these products across the region. The US and Canada are the key countries for the intimate wash products market in North America. Moreover, market growth in this region will be faster than the growth of the market in other regions.

Technavio has announced its latest market research report titled Global Intimate Wash Market 2022-2026

The intimate wash market size is anticipated to grow by USD 174.38 million from 2021 to 2026. In addition, the growth momentum of the market is expected to accelerate at a CAGR of 6.44% during the forecast period, according to Technavio.

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Market Driver

The changing consumer perception of feminine hygiene products is driving the growth of the market. Rapid urbanization in developing countries has led to an increase in the number of working women over the last few years. Moreover, owing to improved literacy rates, the awareness among women about feminine hygiene products has increased. Intimate wash products decrease vaginal discharge and chances of infections. In addition, intimate wash products are popular among sportswomen, which increases their publicity and adoption. Hence, the rise in the number of working women and sportswomen has increased the demand for intimate wash products.

The presence of colorants will challenge the intimate wash market during the forecast period. The artificial colors that are used in intimate wash products can lead to irritation and increase the chances of infections. Recently, a petition was filed to the FDA regarding clear safety guidelines on the use of colorants in feminine care products. However, these products contain other chemicals that are not authorized for use by the FDA. Some of the side effects of colorants include bleeding, rashes, and vaginal discomfort. For instance, in 2014, the FDA launched a complaint against Laclede Inc. (Laclede) for its Luvena vaginal prebiotic products. The FDA claimed that the products are not healthy for internal use. These factors can have a negative impact on the brand image of companies.

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Company Profiles

The intimate wash market report provides complete insights on key vendors, including Biozoc Inc, Combe Inc., Corman SpA, Healthy Hoohoo, Imbue Natural, INLIFE Pharma Pvt. Ltd., Ketzet Ltd, Kimberly Clark Corp., Laclede Inc., Lemisol Corp., Lifeon Labs Pvt. Ltd., Nutraceutical Corp., Ontex BV, Oriflame Holding AG, Prestige Consumer Healthcare Inc., Sanofi SA, The Honey Pot Co. LLC, Unilever PLC, Walgreen Co., and Zeta Farmaceutici Spa.

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Competitive Analysis

The report includes competitive analysis, which is a proprietary tool to evaluate and analyze the position of companies based on their market performance score and industry position score. The tool uses various factors for categorizing the players into four categories. Some of the factors that have been considered for analysis are growth strategies, financial performance over the last three years, innovation score, new product launches, investments, and growth in market share.

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Intimate Wash Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 6.44%
Market growth 2022-2026	USD 174.38 million
Market structure	Fragmented
YoY growth (%)	5.4
Regional analysis	Europe, North America, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 31%
Key consumer countries	US, Canada, China, UK, and Germany
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Companies profiled	Biozoc Inc, Combe Inc., Corman SpA, Healthy Hoohoo, Imbue Natural, INLIFE Pharma Pvt. Ltd., Ketzet Ltd, Kimberly Clark Corp., Laclede Inc., Lemisol Corp., Lifeon Labs Pvt. Ltd., Nutraceutical Corp., Ontex BV, Oriflame Holding AG, Prestige Consumer Healthcare Inc., Sanofi SA, The Honey Pot Co. LLC, Unilever PLC, Walgreen Co., and Zeta Farmaceutici Spa
Market Dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse Consumer Staples Market Reports

Table of Contents

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary – Chart on Market Overview
Exhibit 02: Executive Summary – Data Table on Market Overview
Exhibit 03: Executive Summary – Chart on Global Market Characteristics
Exhibit 04: Executive Summary – Chart on Market by Geography
Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
Exhibit 06: Executive Summary – Chart on Incremental Growth
Exhibit 07: Executive Summary – Data Table on Incremental Growth
Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 09: Parent market
Exhibit 10: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 11: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 12: Market segments

3.3 Market size 2021

3.4 Market outlook: Forecast for 2021-2026

Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

4.1 Five forces summary

Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

4.2 Bargaining power of buyers

Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

4.3 Bargaining power of suppliers

Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

4.4 Threat of new entrants

Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

4.5 Threat of substitutes

Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

4.6 Threat of rivalry

Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

4.7 Market condition

Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

5.1 Market segments

Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)

5.2 Comparison by Distribution Channel

Exhibit 26: Chart on Comparison by Distribution Channel
Exhibit 27: Data Table on Comparison by Distribution Channel

5.3 Offline - Market size and forecast 2021-2026

Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)

5.4 Online - Market size and forecast 2021-2026

Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)

5.5 Market opportunity by Distribution Channel

Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

6.1 Customer landscape overview

Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

7.1 Geographic segmentation

Exhibit 38: Chart on Market share by geography 2021-2026 (%)
Exhibit 39: Data Table on Market share by geography 2021-2026 (%)

7.2 Geographic comparison

Exhibit 40: Chart on Geographic comparison
Exhibit 41: Data Table on Geographic comparison

7.3 Europe - Market size and forecast 2021-2026

Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)

7.4 North America - Market size and forecast 2021-2026

Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)

7.5 APAC - Market size and forecast 2021-2026

Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)

7.6 South America - Market size and forecast 2021-2026

Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)

7.7 Middle East and Africa - Market size and forecast 2021-2026

Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

7.8 US - Market size and forecast 2021-2026

Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)

7.9 China - Market size and forecast 2021-2026

Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

7.10 UK - Market size and forecast 2021-2026

Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)

7.11 Germany - Market size and forecast 2021-2026

Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)

7.12 Canada - Market size and forecast 2021-2026

Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)

7.13 Market opportunity by geography

Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

8.1 Market drivers

8.2 Market challenges

8.3 Impact of drivers and challenges

Exhibit 83: Impact of drivers and challenges in 2021 and 2026

8.4 Market trends

9 Vendor Landscape

9.1 Overview

9.2 Vendor landscape

Exhibit 84: Overview on Criticality of inputs and Factors of differentiation

9.3 Landscape disruption

Exhibit 85: Overview on factors of disruption

9.4 Industry risks

Exhibit 86: Impact of key risks on business

10 Vendor Analysis

10.1 Vendors covered

Exhibit 87: Vendors covered

10.2 Market positioning of vendors

Exhibit 88: Matrix on vendor position and classification

10.3 Biozoc Inc

Exhibit 89: Biozoc Inc - Overview
Exhibit 90: Biozoc Inc - Product / Service
Exhibit 91: Biozoc Inc - Key offerings

10.4 Combe Inc.

Exhibit 92: Combe Inc. - Overview
Exhibit 93: Combe Inc. - Product / Service
Exhibit 94: Combe Inc. - Key offerings

10.5 Corman SpA

Exhibit 95: Corman SpA - Overview
Exhibit 96: Corman SpA - Product / Service
Exhibit 97: Corman SpA - Key offerings

10.6 Ketzet Ltd

Exhibit 98: Ketzet Ltd - Overview
Exhibit 99: Ketzet Ltd - Product / Service
Exhibit 100: Ketzet Ltd - Key offerings

10.7 Laclede Inc.

Exhibit 101: Laclede Inc. - Overview
Exhibit 102: Laclede Inc. - Product / Service
Exhibit 103: Laclede Inc. - Key offerings

10.8 Nutraceutical Corp.

Exhibit 104: Nutraceutical Corp. - Overview
Exhibit 105: Nutraceutical Corp. - Product / Service
Exhibit 106: Nutraceutical Corp. - Key offerings

10.9 Prestige Consumer Healthcare Inc.

Exhibit 107: Prestige Consumer Healthcare Inc. - Overview
Exhibit 108: Prestige Consumer Healthcare Inc. - Business segments
Exhibit 109: Prestige Consumer Healthcare Inc. - Key offerings
Exhibit 110: Prestige Consumer Healthcare Inc. - Segment focus

10.10 Sanofi SA

Exhibit 111: Sanofi SA - Overview
Exhibit 112: Sanofi SA - Business segments
Exhibit 113: Sanofi SA - Key news
Exhibit 114: Sanofi SA - Key offerings
Exhibit 115: Sanofi SA - Segment focus

10.11 Unilever PLC

Exhibit 116: Unilever PLC - Overview
Exhibit 117: Unilever PLC - Business segments
Exhibit 118: Unilever PLC - Key news
Exhibit 119: Unilever PLC - Key offerings
Exhibit 120: Unilever PLC - Segment focus

10.12 Zeta Farmaceutici Spa

Exhibit 121: Zeta Farmaceutici Spa - Overview
Exhibit 122: Zeta Farmaceutici Spa - Product / Service
Exhibit 123: Zeta Farmaceutici Spa - Key offerings

11 Appendix

11.1 Scope of the report

11.2 Inclusions and exclusions checklist

Exhibit 124: Inclusions checklist
Exhibit 125: Exclusions checklist

11.3 Currency conversion rates for US$

Exhibit 126: Currency conversion rates for US$

11.4 Research methodology

Exhibit 127: Research methodology
Exhibit 128: Validation techniques employed for market sizing
Exhibit 129: Information sources

11.5 List of abbreviations

Exhibit 130: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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