Internet Marketing Association IMPACT17 Event in Las Vegas Honors Industry Innovators and Leaders with Prestigious Annual IMPACT Awards

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Oct 06, 2017, 17:04 ET

SAN CLEMENTE, Calif., Oct. 6, 2017 /PRNewswire/ -- The Internet Marketing Association (IMA) held its IMPACT17 conference Sept. 28-30, 2017, in Las Vegas at the Wynn resort and the Enclave events venue. This year's gathering once again set a new benchmark with an extraordinary roster of speakers and panelists on breaking industry trends, issues and best practices.

Under the theme of "Rising Above the Noise," attendees experienced an array of presentations by leading industry experts, topical panel discussions, solutions provider exhibits, first-class entertainment and the annual IMPACT Awards celebration.

Each year, a special highlight of the event is the annual IMPACT Awards recognizing a wide range of achievements and leadership across the dynamic field of Internet marketing.

Capping the 2017 IMPACT Awards were top honors for:

Individuals

Brand Leader of the Year: Paul Smith, Tangram Interiors
CMO of the Year: Jeanniey Mullen, Mercer
Education Leadership: Helen Norris, Chapman University
Generational Impact: Marcie Merriman, Ernst & Young
Impact Leadership: Yves Le Sieur, VDS
Internet Marketer of the Year: Bernadette Coleman, Advice Local
Philanthropy and the Next Generation: Eda Ozmen, Sierra Nevada Corporation

Organizations

Best Digital Launch & Campaign Sequence: Mercer Digital
Best Translation Platform: TransPerfect
Disrupter of the Year: Mavatar Technologies
Digital Platform of the Year: SOCi
Enterprise Platform of the Year: Magento
Innovator of the Year: Drips
Progressive Company of the Year: Ytel

In addition, more than 40 awards were bestowed for outstanding achievement in the following categories:

Analytics and Measurement: nContext; Magento for KicksUSA
Analytics and Measurement Predictive: Markus Zametter
App Development: Advice Mobile
App Development B2B: webSURGE for CooperVision
App Development B2C: Mavatar Technologies
Blog Community Engagement: SOCi
Blog Design: St. Joseph Health - Health Calling
Blog Readership: Ytel
Content Marketing Innovation: Digital River
Content Marketing Strategy: Cayman Islands Department of Tourism
Email Marketing Strategic Campaign: Ytel
Facebook Best Use: Fighter's Connection
Integrated Service Platform: eHealth Insurance Services
Mobile Marketing: Oracle Marketing Cloud for Mountain America Credit Union
Non-Profit Campaign: American Association of Critical-Care Nurses; Bostrom for the Association for the Advancement of Automotive Medicine; Welcome Home Troops and the Post 9-11 War Memorial; Larry Armstrong for the Welcome Home Troops Post 9-11 War Memorial
Organic Search Engine Optimization: Chapman University School of Pharmacy
Podcast Promotional Series: Germono Advertising Company for Drop and Give Me Twenty
Search Engine Marketing: Digital River
Social Media Campaign Community Engagement: Evite
Social Media Campaign Integrated Strategy: Cayman Islands Chamber of Commerce; Marketing Maven for Simply Fit Board
Social Media Campaign Millennial Engagement: Jason Neubauer for Santa Claus Affect
Social Media Campaign Promotional Strategy: Cayman Islands Department of Tourism
Twitter Best Use: Ytel
Video Informational: Evite with Heather Dubrow; Ware Malcomb; Keenan
Video Theme/Creativity: Cayman Islands Department of Tourism; Park West Companies
Website Aesthetics: VDS for Orange County School of the Arts; Signature Flight Support
Website Content Layout: Meticulosity for California Closets; Chapman University - Degrees and Programs
Website Navigation: RYNO Strategic Solutions for Air Comfort Technologies; Kevin Viner

"This year's crop of IMPACT Award winners exemplifies the innovation, dedication and diversity that drive Internet marketing forward to reach ever greater levels of achievement as shown by these outstanding individuals and organizations," said IMA Chairman Sinan Kanatsiz. "Every year, we are proud to shine a spotlight on what they are doing every day to change the world."

For details on the Internet Marketing Association, visit www.imanetwork.org.

About the Internet Marketing Association
IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members' value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Media Contact
Rachel Reenders
Head of Public Relations, IMA
[email protected]

SOURCE Internet Marketing Association