Internet-Focused Reporting Spurs Rapid Growth at the Daily Dot

AUSTIN, Texas, June 3, 2014 /PRNewswire/ -- The Daily Dot, the paper of record for Internet-community news and cultural commentary, increased readership to 11.5 million unique visitors for the month of May, representing nearly 40 percent growth from April traffic and over 80 percent growth from total unique visitors in March.

The Daily Dot's key growth strategy is its original reporting on this massive, passionate, important community that is largely ignored by mainstream media. Its resolute editorial focus generates original, thoughtful, and provoking Internet-focused journalism that readers crave, as evidenced by the site's skyrocketing traffic and strong audience engagement.

Audience traffic from a variety of sources—including Facebook, Twitter, organic search, and direct traffic—has grown substantially in the past few weeks, with organic traffic for May at an all-time high. Both viral and non-viral traffic have grown month over month, with engagement (defined as any interaction with the page) per new Facebook subscriber and click per new subscriber growing steadily month over month. In the last week of May, over 2 million people engaged with Daily Dot content on Facebook.

Nicholas White, cofounder, editor-in-chief, and CEO of The Daily Dot summarizes: "We report about the Internet because we live on the Internet ourselves. We love the community, and the civilization the Internet has become, and therefore always strive to offer it the original, deep reporting that helps a community thrive."

Working tirelessly to inform readers of critical, impactful news, the Daily Dot has had a number of journalistic scoops recently. It was the first publication to report the FBI paying Microsoft for user data, Homeland Security's citation of the press as cyberattackers' secret weapon, that Anonymous hacker 'Sabu' was released from prison, and how the new net neutrality rules affect esports.

The site will continue to expand its editorial production and staff in the coming months with further development in new verticals such as Tech, Geek, Entertainment, and Esports. The Daily Dot will continue to cover the entirety of the Internet as no other publication does — the serious and silly, the nitty gritty, and the trending, all with equivalent focus.

About the Daily Dot

The Daily Dot is the Web's most comprehensive source for original Internet-community news and among the fastest growing media companies in the world. Our content reaches over 11 million digital natives each month, making us one of the top 1,200 websites in the United States.

We tell the story of the Internet's communities each day with uninhibited reporting on the people, apps, memes, and movements that are shaping the zeitgeist of the Internet generation. If our readers are talking about it, we investigate it. It's real journalism for the Internet age.

SOURCE The Daily Dot

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