Integrated Marketing Services Joins The Original SoupMan Team to Lead National Roll-Out of Innovative Shelf-Stable Soup Cartons

IN is developing and will implement a full range of retailer-specific marketing, merchandising and promotional programs as The Original SoupMan makes its first national appearance in the soup aisle of Safeway, H-E-B, A&P and other leading grocers.  The launch campaign – using in-store efforts as well as traditional and digital media – will be designed to accelerate consumer trial and purchase of The Original SoupMan in new shelf-stable, eco-friendly cartons.

In addition to the superior taste of The Original SoupMan Zagat-rated #1 soups, IN will work closely with SoupMan, Inc.'s business partners and The Original SoupMan brand ambassadors, Shaquille O'Neal and Jason Alexander.  It is anticipated that both will figure prominently in shopper marketing efforts, including guest appearances at demo events, participation in social media promotions, and other programs.

"We are delighted to be working with IN as we launch our distinctive brand in the soup aisle," said Arnold Casale, CEO of SoupMan, Inc. "We believe the unique relationship between IN and Advantage Sales & Marketing LLC will deliver coordinated customer-centric solutions that will enable The Original SoupMan to have an enormous retail impact on the 2012 and 2013 soup marketing season."

IN is a division of Advantage Sales & Marketing LLC (ASM), whom was recently hired to spearhead retail distribution efforts for new, shelf-stable soups from The Original SoupMan.  ASM is generally regarded as an industry leading sales and marketing agency.  Their track record of success includes leadership brands ranging from Dove and other Unilever brands, to Keurig, Sony and Smuckers.

"The Original SoupMan is a brand ready to explode in the market," said Allison Welker, EVP Client Services at IN, who will be leading the account.  "We will be creating chain-specific plans using our full range of services, from experiential programs and in-store events to leveraging loyalty programs and direct marketing."

The Original SoupMan new shelf-stable soups feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with four varieties: Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The products are now available in fine supermarkets and retailers across the United States. The suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. eco-friendly carton.

About SoupMan, Inc.:

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by The New York Times as "Art, not Soup," it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company's franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company's branded soup is also being offered by Tim Horton's, Earl of Sandwich and other leading QSRs. The Original SoupMan products will be available nationally in innovative shelf-stable cartons for sale in the soup aisle of major supermarket chains starting in September 2012.  The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O'Neal serves as an advisor to and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. In addition, Tim Gannon, the co-founder of Outback Steakhouse, is The Original SoupMan Culinary and Business Director and Board Member. SoupMan, Inc., parent company of The Original SoupMan (www.originalsoupman.com), is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc., please visit www.soupmaninc.com. Follow us on Twitter @OriginalSoupMan and "Like" us on Facebook.

About Integrated Marketing Services:

Founded in 2000, Integrated Marketing Services is the full-service marketing agency within Advantage Sales & Marketing LLC, specializing in shopper marketing, event marketing, technical brands, in-store demos and more. From insights to execution, Integrated offers leading brands and retailers expertise specifically designed to influence buyer behavior and drive sales. After all, the point is purchase. For more information, visit www.INmarketingservices.com.

For interview requests with Shaquille O'Neal, Jason Alexander, Reggie Jackson, Tim Gannon or SoupMan, Inc. management or for additional information, including images, please contact Blue Wolf Communications at 516-767-WOLF (9653) or via email at [email protected].

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include statements regarding the launch of its new shelf-stable product, its expected availability, the expected contribution of IN and our marketing plans. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to secure distribution of our new shelf-stable product or implement our marketing plan, our ability to raise sufficient capital to implement our marketing plan and comply with our on-going obligations to our senior secured creditor and the risk factors discussed in the Business and Management's Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov

All trademarks and logos referenced herein belong to their respective companies.

SOURCE SoupMan, Inc.

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