Integrated Communications: How Turner Broadcasting Manages the PR, Advertising and Marketing Mix

ATLANTA, Oct. 6, 2011 /PRNewswire/ -- Misty Skedgell, SVP, Corporate Communications of Turner Broadcasting, will share how to create and implement communications strategies that serve up your messages via multiple, integrated vehicles at the monthly luncheon of the Georgia Chapter, Public Relations Society of America.

(Logo: http://photos.prnewswire.com/prnh/20110308/CL60927LOGO )

The event will be Thursday, October 13, 2011, at Maggiano's-Buckhead, 3368 Peachtree Road NE, Atlanta.

At the luncheon, attendees will find out how to best integrate PR, marketing and advertising as the world of social media and communications continues to evolve; how to really tailor and target your messages with an orchestrated mix of all avenues, and leave with a new strategy and way of communicating to all of audiences.

Registration for the luncheon begins at 11:30 a.m. with a noon luncheon and program.

Click here to register for the luncheon.

Before the luncheon, jumpstart your morning with child's play as you learn how to communicate to unconventional audiences while maintaining your brand in an interactive session with James Anderson, SVP, Public Relations, of Turner Animation, Young Adults & Kids Media; Cartoon Network – Adult Swim – Boomerang.

Hear firsthand from Anderson who has been playing in the sandbox for many years.  He'll give you the inside scoop on how to grab the attention of children while gaining the parents' acceptance and keeping that child's loyalty as he/she grows.  He's ready for a very interactive seminar so come prepared with your questions and walk away knowing more about communicating to all audience levels, especially the younger ones, than you ever thought was possible.

Click here to register for the seminar.

The Georgia Chapter of the Public Relations Society of America (www.prsageorgia.org), the second-largest chapter in the national society, consists of some 850 professionals throughout Georgia.  Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.

The Chapter has regular monthly meetings and seminars, an Annual Conference for professionals and Real World PR, an annual collegiate conference.  Nine Special Interest Groups meet at various times and the Chapter supports eight PRSSA (student society) chapters.

CONTACT:  Denise Grant at www.prsageorgia.org or 770-449-6369.

SOURCE PRSA-Georgia