Integral Ad Science Granted Media Rating Council Accreditation for Video Ad Viewability Measurement

NEW YORK, Feb. 26, 2015 /PRNewswire/ -- Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced it has received accreditation from the Media Rating Council (MRC) for the company's Video Ad Viewable impression measurement and related video ad viewability metrics. This adds to the already accredited Integral services for display ad viewability and brand safety. MRC accreditation indicates Integral's accredited products comply with MRC Standards and the MRC's Viewable Impression Measurement Guidelines, as well as other relevant industry measurement guidance, thereby providing Integral's clients with confidence they are receiving transparency and control over the quality of their digital ad campaigns.

"We congratulate Integral Ad Science on earning MRC accreditation for its Video Ad Viewability measurement, and applaud their efforts to improve the digital advertising landscape," said George W. Ivie, Executive Director and CEO of the MRC. "Integral has demonstrated itself to be an important industry leader in providing viewability and ad verification solutions that enable greater accountability throughout the industry."

Integral's video viewability metrics feed into all of the company's product suites – Marketer's Edge, Trader's Edge, and Seller's Edge – empowering clients and partners throughout the ecosystem with complete ad viewability data. Integral's video solution reveals the viewability of the video ad itself, not simply when the player is loaded on the page. In addition to viewability measurement, Integral's video solution provides strong assurances that video ads appear in fraud-free, brand-safe, and contextually relevant environments.

"Integral is proud to participate in important industry-wide initiatives that help establish media quality standards for digital advertising," said Scott Knoll, CEO of Integral Ad Science. "This accreditation rounds out our viewability solution, validating our market leading comprehensive measurement capabilities."

About MRC
The Media Rating Council is a nonprofit industry association established in 1964 comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 100 research products are audited by the MRC. For more information on MRC, please visit http://www.mediaratingcouncil.org

About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Paris, Sydney, Melbourne, and Singapore. Learn more at www.integralads.com.

SOURCE Integral Ad Science

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