Insignia Group Launches Jaguar Land Rover North America Configurator

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Jul 18, 2017, 11:59 ET

ROCK HILL, S.C., July 18, 2017 /PRNewswire/ -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, in partnership with Jaguar Land Rover corporate headquarters in Mahwah NJ, is now offering Jaguar Land Rover retailers JLR-branded vehicle-to-accessory visual configurators for use within retailer showrooms and websites.

"With our newly launched Vehicle Personalization system & accessory configurator from Insignia, JLR North America and its retailers are now poised to accelerate accessory sales to even higher levels than before," says Brenda Fevrier, Manager of Vehicle Accessories Sales & Marketing at Jaguar Land Rover.

"This innovative system will make average stores great, and excellent stores outstanding at satisfying the needs of their customers first; and second they will experience a consistent increase in profits by making the system an integral part of the vehicle sales process every time," says Fevrier.

The purpose of the JLR Vehicle Configurator System (VCS) is to provide prospective retail customers with a representation of JLR accessory products in an engaging virtual environment. This engagement, along with the guided training that Insignia offers, aims to increase accessory sales, CSI scores and JLR and retailer profits. This partnership will also develop additional compensation opportunities to reward and retain showroom sales talent, sustain a vehicle personalization process within JLR dealers, and increase first service appointments.

"We are delighted to be working with Jaguar Land Rover North America and the retailer network," says David Stringer, President of Insignia. "Both brands are extremely focused on providing vehicle owners with a unique and personalized experience. We are pleased to be a part of the team."

Stringer goes on to say that through Jaguar Land Rover, Insignia is compliant with all global IT standards and policies, opening the opportunity for international support of both brands.

Established in 2001, Insignia Group is a service provider for car dealerships, accessories distributors, and vehicle manufacturers like Volkswagen and Jaguar Land Rover. They offer training programs to help dealerships focus more on selling accessories, and have kiosks that greatly help the accessory selling process. Additionally, Insignia Group offers their software for vehicle manufacturer websites for customers to virtually accessorize their vehicle.

About Insignia Group

Insignia Group is the innovator and industry leader in accessory sales process consulting and configurator software. Insignia drives exceptional Vehicle Personalization sales training, configurator software, continual leadership, and process improvement to the automotive industry. These core deliverables improve the customer experience, increase customer satisfaction, reduce sales staff turnover, and maximize profits. Insignia currently supports eighteen vehicle brands, and serves dealerships nationwide. Insignia's software solution manages the fulfillment of nearly $85,000,000 in accessory sales transactions annually. For more information, visit www.insigniagroup.com.

Media Contacts:

Insignia Group

888-579-4458

SOURCE Insignia Group, LC