NEW YORK, April 27, 2021 /PRNewswire/ --
The global transactional and marketing emails market size is expected to grow by USD 8.87 billion during 2021-2025, decelerating at a CAGR of over 10% during the forecast period.
The growing focus on engaging the audience through email marketing is one of the major factors propelling market growth. However, factors such as presence of stringent user data protection regulations will hamper the market growth.
Marketing emails are becoming primary communication channels and offer an efficient advertising platform for business-to-customer (B2C) and business-to-business (B2B) marketers for expanding the reach of their products and services. The growing focus of SMEs and large enterprises on implementing advanced marketing strategies through the optimum utilization of digital technologies is accelerating the use of marketing email platforms. Marketing emails allow companies to engage directly with the audience with just one click and aid in establishing one-to-one communication to provide an engaging experience. An increasing number of organizations are using marketing emails for the promotion of new product and service launches, offering discounts or special offers, or to the sales for products abandoned in the cart on online stores.
More details: www.technavio.com/report/transactional-and-marketing-emails-market-industry-analysis
Global Transactional and Marketing Emails Market: Application Segment
Transactional emails are emails that are sent by business organizations (sender) to facilitate an agreed-upon transaction with the customer (the recipient). The increasing adoption of online purchases and payment gateways and digitization in the banking and financial sector have triggered significant growth in the demand for transactional email services. However, the transactional and marketing emails market share growth by the transactions segment will be slower than the marketing segment.
Global Transactional and Marketing Emails Market: Geographic Landscape
37% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for transactional and marketing emails in APAC. Market growth in APAC will be faster than the growth of the market in other regions. The rapid growth in the number of email users and the rising Internet penetration will facilitate the transactional and marketing emails market growth in APAC over the forecast period.
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What our reports offer:
Transactional and Marketing Emails Market 2021-2025: Key Highlights
Table of Contents:
Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Application
Segmentation by End-user
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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Report: https://www.technavio.com/report/transactional-and-marketing-emails-market-industry-analysis
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