Insights and Action Items: Thought Leaders Gather in Atlanta to Discuss Best Practices and How to Implement Them at Integrated Marketing Summit

ATLANTA, March 22 /PRNewswire/ -- The thought leaders behind some of America's most celebrated marketing campaigns will gather for a special one-day event as Atlanta hosts its first-ever Integrated Marketing Summit on Tuesday, March 30 at the Omni Hotel- CNN Center. With more and more of America's companies large and small focusing their marketing efforts across many channels instead of the traditional use of print and broadcast advertising, it's critical that Atlanta-based marketers learn all they can about Integrated Marketing Communications techniques that work.

Over 30 experts from all areas of marketing – from social media to search to sales lead generation - will present their best practices during a full day of informative workshops. The workshops are designed to arm advertising, public relations, marketing and sales professionals with a mix of proven methods and cutting-edge ideas as well as give attendees an opportunity to ask questions of trendsetters in the field.

The Keynote address will feature Steven Woods, national thought leader on lead generation and marketing automation technologies.  Woods is CTO and co-founder of Eloqua and author of the Amazon.com best-seller, "Digital Body Language."

Marketing experts who will lead seminars at the Integrated Marketing Summit, from well-known marketing agencies and corporations, include:

• Jamie Turner, Director of Consumer Insight for direct response and interactive agency BKV, and Chief Content Officer for The 60 Second Marketer  
• Gary Spangler, e-Marketing Manager, DuPont
• Ekaterina Walter, Social Media Strategist, Intel Corporation and best practices expert
• Mike Pranikoff, Director of New Media, PR Newswire,
• Teresa Caro, Strategy Director, CRM Razorfish
• Simms Jenkins,  CEO of BrightWave Marketing
• Jeff Hilimire, Chief Digital Officer, Engauge  

Sessions will cover revenue-driving topics for marketers and sales professionals, including demand generation; public relations and social media; email marketing; brand experience and brand awareness; sales and marketing alignment and CRM; tracking return on marketing and sales investment; search engine optimization and integrated marketing solutions.

"The Integrated Marketing Summit is a very important event and demonstrates the need for continuing to learn and discuss key digital trends in the context of all marketing areas, not just in silos. This is a must-attend event for any serious marketer and Atlanta is fortunate to be a stop on this tour," said Simms Jenkins, CEO of Atlanta-based agency BrightWave Marketing and recent winner of the Atlanta Marketer of the Year Award from the American Marketing Association- Atlanta Chapter.

For a complete list of speakers and topics or to register for the event, visit www.IntegratedMarketingSummit.com.

About Integrated Marketing Summit

Founded by Shawn Elledge in July 2009, the Integrated Marketing Summit (IMS) was formed around the core belief that the single most important role of marketing is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needed to create true cross-channel, integrated marketing solutions. Visit www.IntegratedMarketingSummit.com for details and registration information.

SOURCE Integrated Marketing Summit