Insightera Provides a New Dimension with Personalized Retargeting for Marketers

SAN MATEO, Calif., Nov. 25, 2013 /PRNewswire/ -- Insightera, provider of the first learning B2B personalization platform, announced today that it has seamlessly integrated its platform with the Google Analytics (TM) reporting platform. With this integration, customers will be able to view, measure and build personalized retargeting campaigns based on organization names, industries and firmographic details.

Marketers can optimize advertising spend by using Insightera's machine learning and predictive analytics to learn which content works best per target segment and execute retargeting ad campaigns to those segments. The value-adding metrics help marketers compare their real-time personalization campaigns against website goals and offer a new B2B analytics dimension to understand website visits.

"We are excited to provide marketers with enhanced sales and marketing data with our Google Analytics integration and to create new opportunities for personalized content and retargeting campaigns," said Mickey Alon, CEO and co-founder of Insightera. "Retargeting focuses on the prospects that matter, providing a second chance to drive interested prospects back to the site. This aligns with our vision to optimize the conversion funnel from targeted display ads, to personalized onsite engagement through to customer acquisition."

"We seamlessly integrated our Insightera data with Google Analytics. This integration offers a new dimension to our B2B web analytics and allows us to tailor both real-time onsite campaigns and external advertising campaigns," shared Fara Hain, Director of Online Marketing at Zerto, a leader in disaster recovery and replication software for virtualized environments. "With seamless integration between Insightera and Google Analytics, we avoid having to mine data for insights in multiple locations. This solves one of the biggest problems for modern marketers. As a significant part of our budget is spent on display advertising, we can create 'retargeting' personalized ad campaigns, see immediate results and can track and measure the results easily. This inventive integration is a great tool to help achieve our 2014 online marketing and sales goals."

The Insightera integration with Google Analytics is now available. To learn more: http://www.insightera.com/company-targeted-advertising/

About Insightera

Insightera is the first learning B2B personalization software. Insightera helps marketers monetize their big data and capitalize on their existing assets by personalizing onsite experience based on real-time discovery of prospects' industry, location and digital journey. By utilizing big data and predictive analytics, Insightera continuously improves ROI, auto-tuning campaigns and adjusts content accordingly to both known and anonymous prospects. Insightera's software works with any CMS, using any content, requiring zero IT. Insightera was founded in 2009 and is headquartered out of San Mateo, CA with an R&D Center in Tel Aviv, Israel. Visit Insightera at http://www.insightera.com and join the conversation on LinkedIn at http://www.linkedin.com/company/insightera.

SOURCE Insightera

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