InMotion: Lover of Design. Advocate of Innovation.

EDP combines the physical and the virtual to entice millennial customers and capture imagination

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Dec 01, 2015, 06:00 ET

NEW YORK, Dec. 1, 2015 /PRNewswire/ -- InMotion™ recently partnered with high-end clothing brand Kenneth Cole to create an interactive retail experience in the Bowery neighborhood of New York City, the unveiling of which occurred during Fashion Week. EDP's InMotion was selected due to its superior capability and creativity to combine its interactive technologies and technical expertise with an extensive knowledge of retail - all to deliver a truly unique customer experience.

Many major fashion industry names attended the grand opening of the concept store, which merges the digital and the physical to create an innovative shopping experience for customers through an emotionally resonant brand story. Shopping is transformed into memories through engaging features and content, propelled by advanced 3D, motion, touchscreen, projection and tracking technology. As a result, customers spend more time in the store, have multiple ways to interact and are more engaged with both the brand and the merchandise.

Kenneth Cole products, paired with InMotion technology, will be exhibited on both the ground floor and the basement. Cole himself noted that this "immersive digital experience" would be the new model for his brand and his business.

InMotion's next major installation will be at Macy's in Herald Square, NYC.

SOURCE InMotion