inMarket Launches List Bliss: The First Free Shopping List App Designed for the Cloud

Families can Save Time and Money with "Synchronized Shopping" and Real-Time List Management

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Jul 26, 2012, 12:00 ET

LOS ANGELES, July 26, 2012 /PRNewswire/ -- inMarket, the premier mobile-enabled shopper platform, today launched List Bliss -- the first shopping list app designed specifically for the cloud. The free app is now available for download in the iTunes App Store, and a demo video is now live on YouTube.

List Bliss helps shoppers make smarter, faster trips to the store through "synchronized shopping," which is real-time shopping list collaboration via mobile. Users can create and share multiple lists with family, friends, roommates or coworkers for a more organized and efficient shopping experience.

With List Bliss, shoppers can create a recurring family grocery list as well as separate lists for new recipes or events, and share them with different groups of people. Parents can share holiday shopping or birthday party lists, and businesses can use the app to make sure necessary office supplies are picked up on the next run. With List Bliss' real-time nature, a couple could even split up in the store and watch each other check items of the list -- cutting the shopping time in half.

"Everyone has had that 'Argh!' moment when they realized they've forgotten a critical item like bread and need to make another trip to the store. Each time this happens, it costs an average of $3 in gas, plus valuable time," said Todd Dipaola, president and co-founder of inMarket. "List Bliss is like a shopping genie that keeps track of what everyone needs in your house or office. When something runs out, anyone in the house can add it to the grocery list -- so whoever is in store next can pick it up. As long as you have your phone, you can't forget your list."

List Bliss also includes a "pantry inventory" which helps shoppers keep track of what they already have at home, so they don't overstock. With one touch, consumers can move an item that just ran out from the pantry to the shopping list. Adding items is as simple as scanning a product bar code or choosing from among favorites.

For the budget-conscious, List Bliss also includes budget tracking that monitors how much the items on a list will cost -- including tax.

"An online shopper would never complete a purchase without knowing the total first. List Bliss' budget function is like an online shopping cart for the real world," said Dipaola. "By balancing your shopping cart against your budget, you can shave a few dollars off and stay within your means."

List Bliss is the second major app launch from inMarket since the introduction of CheckPoints in October 2010. In under two years, inMarket has become one of the fastest growing mobile startups in the U.S. and has forged partnerships with the world's leading brands, including Coca-Cola, Levi's, and Nestle. inMarket's platform currently reaches over 20 million consumers as they make purchasing decisions at home and in-store.

"The launch of List Bliss is an important milestone for inMarket as it solidifies our lead in the mobile shopper marketing space," said Mark DiPaola, CEO and co-founder of inMarket. "CheckPoints and List Bliss are incredible tools for consumers to save time and make their shopping more pleasant. They also provide an extraordinary conduit for advertisers to reach shoppers when they are in the aisles, ready to buy."

For more information about List Bliss, please visit www .ListBliss .com .

About inMarket
inMarket operates the world's largest mobile shopper platform, reaching over 20 million mobile-enabled consumers as they plan and make purchasing decisions. inMarket's unique model delivers brand engagement when it matters most, dramatically increasing purchase intent and brand awareness. inMarket's reach includes CheckPoints, List Bliss, ShopSavvy and additional leading mobile apps. Clients include Coca-Cola, Dial, Kraft, Energizer, Levi's, Nestle, Procter & Gamble, Tyson Foods and Unilever.

For more information about inMarket, please visit www .inMarket .com .

CONTACT: Dave Heinzinger, +1-917-698-9144, [email protected]

SOURCE inMarket