inMarket in Q4: 50 Percent of Users Discovered Products In-Store with their Smartphones

Mobile and Retail Worlds Converge as Consumers Go Beyond the Check-in, into the Aisles

News provided by

Feb 10, 2012, 09:30 ET

LOS ANGELES, Feb. 10, 2012 /PRNewswire/ -- inMarket, leaders in mobile in-store brand engagement, today announced performance statistics revealing 50 percent of its users discovered products in stores with their smartphones in Q4 2011. Product discovery -- the consumer's initial encounter with a product -- plays a critical role in the path to purchase, particularly when it occurs in a store.

Traditionally, in-store product introductions have relied on displays or end caps to capture consumer attention. Thanks to widespread mobile adoption, inMarket has revolutionized retail with "virtual end caps" -- product introductions that occur via mobile as soon as the consumer enters the store. With more than half of adult consumers using their phones while they shop, inMarket expects that product discovery will increase in 2012.

"Consumers use their phones every day at multiple points throughout the path to purchase, and we're in front of them the entire time," said Todd Dipaola, president and co-founder of inMarket. "Brands are realizing that it's not simply about awareness or the check-in, but about influencing consumer behavior once they're in the store. inMarket introduces consumers to products and fosters connections when it matters -- in the aisles, not on the sofa."

inMarket reaches 20 million mobile-enabled shoppers -- regular consumers who use the phone as a resource before or while they shop in stores. Since its launch in 2010, inMarket has marketed hundreds of products from over 100 brands. Because of its unique position in working with manufacturers, inMarket is able to deploy campaigns in over two million retail locations -- eight times the reach of the next-closest shopping app.

About inMarket
inMarket operates the world's largest mobile shopper network, reaching millions of mobile-enabled consumers as they make purchase decisions before and during shopping trips. inMarket's unique model delivers brand engagement when it matters most and dramatically increases purchase intent. inMarket's reach includes top mobile shopping apps such as CheckPoints and ShopSavvy. Brand clients include Coca-Cola, Kraft, Energizer, Levi's, Nestle, Procter & Gamble, Seventh Generation, Tyson Foods and Unilever. For more information, please visit www.inMarket.com.

CONTACT: Dave Heinzinger, +1-917698-9144, [email protected]

SOURCE inMarket