inMarket Beacon Platform Reaches 18% of U.S. Mobile Shoppers; Will Impact $30.6BN of Shopper Dollars this Holiday Season

inMarket Reaches over 30MM Americans via Top Mobile Shopping Publishers

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Nov 18, 2014, 12:00 ET

LOS ANGELES and NEW YORK, Nov. 18, 2014 /PRNewswire/ -- inMarket, the end-to-end, mobile-at-retail beacon platform, now reaches 18% of Americans on their mobile devices, or 31.5MM monthly active consumers, per comScore Mobile Metrix, U.S. October 2014.

inMarket's mobile-at-retail solution drives results for three partner categories. Retailers gain turnkey, secure beacon exchanges that they fully own and control, including leading edge marketing capabilities. Brands access the most advanced beacon and proximity marketing the same way they make a media buy. Mobile publishers improve their user experience, drive MAUs and increase retention, while adding a layer of monetization.

inMarket's core strategy is reaching consumers through relevant shopping apps and improving the in-store experience. In July 2014, Hillshire Farm demonstrated a 20x increase in purchase intent and positive ROI from sales lift in partnership with inMarket.

"Our beacon program works because we reach shoppers in stores via the shopping apps they already use and love. We've found that shoppers only want to use relevant apps when they're trying to shop. Real world pop-ups aren't a winning strategy," said Todd Dipaola, CEO, inMarket. "Ultimately, success in beacons comes down to scale, context, and user experience."

inMarket will influence $30.6BN of shopper dollars via proximity marketing this holiday season, and an estimated $15BN on Black Friday alone. With 18% reach, inMarket's shoppers will spend $336BN over the next year.*

"Retailers control everything about the in-store experience, except their shoppers' phones -- which undoubtedly influence sales. inMarket enables retailers to take back the airspace inside their stores and reconnect with shoppers, while driving incremental purchases," said Dipaola.

inMarket is responsible for the world's first beacon campaign for a CPG brand (Zatarain's); the first data showing actual sales lift from beacons (Hillshire Farm); and the first statistics showing how beacons can improve the shopping experience and how not to detract from it by deploying the right strategy and partnerships. inMarket provides end-to-end retail solutions from manufacturing beacons, installation and maintenance, analytics, and advertising. https://drive.google.com/folderview?id=0B4Te9Mrefm5SYlhqTHpILXBUQjA&usp=sharing

About inMarket
Since 2010, inMarket's mobile-at-retail platform has driven millions of consumer product engagements in the aisles of stores across the country. Over 100 brands have leveraged inMarket to engage shoppers at the most receptive time, resulting in verified sales lift. Shoppers appreciate the timeliness, and retain context-aware apps on the inMarket platform over 6x more than static apps. inMarket currently reaches over 31 million shoppers, influencing over $300BN in annual sales, through the world's best shopping publishers such as Conde Nast's Epicurious and Gannett's Key Ring. For more information, please visit www.inMarket.com.

High-res images: inMarket Mobile to Mortar™ Press Pack

*Based on U.S. Bureau of Labor Statistics Data, September 2014

Media Contact:
Dave Heinzinger
Senior Director, Communications | inMarket
646.462.4094 x202 - office
Mobile to Mortar: Earth's largest iBeacon network. Learn more .

SOURCE inMarket