inMarket and Engaged Nation Enter Strategic Partnership for Gaming Industry

The two recognized industry experts team up to grow business for clients in the hospitality industry by seamlessly integrating their technologies

News provided by

inMarket

Apr 01, 2019, 15:00 ET

VENICE BEACH, Calif., April 1, 2019 /PRNewswire/ -- InMarket, the leader in 360-degree consumer insights and engagement for the world's top brands, announces its partnership with Engaged Nation, the recognized gamification experts and creators of the patent-pending REACH online gamification system for the casino industry. This partnership brings a new way of identifying the most receptive gamers and driving them to casinos and their subsidiaries within the US.

InMarket is recognized as the leader in real-time, first-party data from SDK integrations with the world's most popular apps, resulting in a comScore verified reach of 50 million monthly active users. Their intelligence platform allows clients to understand what drives receptivity and engage new prospects to drive huge campaign ROI. By using interactive games and instant rewards, Engaged Nation's award-winning REACH platform provides a digital gamified experience that converts inMarket engagements into long-term customer relationships.

"InMarket exists to understand consumer receptivity and activate the right people with custom content at the perfect times," said Chris Kozloski, Chief Revenue Officer of inMarket. "Our platform has evolved to create value in many business categories, from retail to finance and entertainment. As leading experts with a huge track record of success, Engaged Nation is the perfect partner to bring these capabilities into the gaming space."

The integration of Engaged Nation's REACH system of online customer engagement and rewards is seamless and offers an instant enhancement to what inMarket has been providing customers for over nine years.

"We know that digital marketing can play a significant role in driving more customer engagement and trips to a casino property. InMarket's geo-conquesting abilities are extremely powerful in using location-based mobile advertising that directs potential customers towards a specific business that they're physically near," states Jeffrey Hoss, Chief Strategy Officer for Engaged Nation. "By combining the advertising opportunities with inMarket and our gamification platform, businesses can now attract customers based upon their physical location to serve up timely offers, especially when they have their phones in their hands."

"We have witnessed the effectiveness and ROI from campaigns in other areas of business, such as retail, and are seeing see the same impact in our industry," added Hoss.

The two companies launched their first client promotion in March focusing on the 2019 men's college basketball tournament.

About inMarket
Winner of the IAB Mixx Award for Geo-Targeting, inMarket is the leader in digital advertising for the physical world. Using comScore verified, real-time data from integrations with the world's most popular apps, inMarket identifies and engages consumers at every stage and creates exciting experiences that drive huge campaign ROI for the world's top brands. Founded in 2010, the company has offices in New York, Chicago, Bentonville, and is headquartered in Venice Beach, CA. For more information visit www.inmarket.com or follow on Twitter at @inMarket_Media.

About Engaged Nation
Founded in 2008, Engaged Nation is the leader in strategic gamified marketing with its patent-pending REACH™ system. Using multiple digital platforms that educate and entertain, REACH™ creates a customer engagement cycle that repeatedly engages, incentivizes and retains existing customers, reactivates dormant customers, drives new customer acquisition, and creates true brand ambassadors who generate significant incremental revenue for businesses. For more information about the company's suite of gamified digital engagement products, please visit www.engagednation.com or call 702-778-0701.

Media Contacts

For inMarket:
Dave Heinzinger
[email protected]

For Engaged Nation:
Jared Golub
[email protected]
480-261-1193

SOURCE inMarket