Infotools Releases "Rise of the Trust Economy: Top Three Things Market Research Must do to Keep Up"

AUCKLAND, New Zealand, May 14, 2019 /PRNewswire/ -- Infotools, a global leader in market research analysis solutions, has released a new white paper that will help guide readers through the new market research ecosystem driven by trends in the trust economy. The free publication, called "Rise of the Trust Economy: Top three things market research must do to keep up", outlines the basic premises of the trust economy and how market research must start to embrace this new reality.

"Consumers are seeking control, information, transparency and accountability in every aspect of their lives, creating what some refer to as a trust or sharing economy," said Ant Franklin, CEO of Infotools. "It's foolish to think that market research can operate in traditional ways that don't take these sweeping societal and economic changes into account. Our new paper takes a closer look at these trends, and outlines ways that we can respond to achieve quality outcomes."

"Rise of the Trust Economy: Top three things market research must do to keep up" recognizes that important outside factors are driving change in market research at a fundamental level. The industry can start to meet these changes by addressing the way we approach client relationships and our role in the research process. Making investments in both client relationships and technology that allows us to achieve goals for speed, quality and transparency are good places to start.

The three top recommendations in the paper include:

• Encouraging strong partnerships from the start of the relationship, including having a plan, carving out significant meeting time and gaining a deep understanding of goals. Complementing this with methods for building visibility into processes and creating a feedback loop can achieve alignment with the principles of the trust economy.
• Giving clients more control over the process. Demands for transparency and control are changing the way we approach research with collaborative tools and DIY technologies, it's time to start using them.
• Offering nimble technology that allows the level of participation craved in today's world, and speeds up mundane tasks can help provide the time needed to feed natural curiosity and dig into the data to uncover new truths.

Franklin continued, "We are an industry that is significantly influenced by outside trends, both in technological advances and consumer behavior shifts. As our economy undergoes massive changes, it's important we educate ourselves in ways that we can keep up with expectations that are soon becoming our new normal."

Download the free white paper here: https://web.infotools.com/rise-of-the-trust-economy-market-research-whitepaper

About Infotools
Infotools is an award-winning software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data. The company offers a powerful cloud-based software platform, Infotools Harmoni, which is purpose-built for market research data, together with the services of data experts who can drive research design and management, data design and organization, and insights discovery, analysis, visualization and reporting. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world's best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique and large research agencies such as MDI , Nielsen and Ipsos. For more information, visit www.infotools.com or follow on Twitter @infotools.

Media contact: Marie Melsheimer, [email protected], +1-541-815-3951

SOURCE Infotools

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