Infotools releases eBook "A buyer's guide to market research analysis software"

AUCKLAND, New Zealand, March 21, 2019 /PRNewswire/ --  Infotools, a global leader in market research analysis solutions, has released a new eBook that will help readers find the right market research software to help them achieve their goals. The free publication, called "A buyer's guide to market research analysis software", outlines easy-to-follow considerations and questions to ask when deciding on technology investments. 

"Making decisions about software, platforms and solutions in the market research space can be overwhelming and carry a significant amount of risk - especially if you make the wrong choice," said Ant Franklin, CEO of Infotools. "Our new guide condenses our team's decades of knowledge in creating and applying software to market research data, clearly outlining risks, challenges and benefits to take under consideration."

"A buyer's guide to market research analysis software" provides a framework for sorting through the thousands of options available, so that the best choice can be made for all stakeholders. It covers the basics, alongside more in-depth navigation of issues, related to:

• Deciding the types of market research software that will fit each agency's unique client needs
• Understanding the risks and benefits of adopting new market research software
• Identifying the questions to ask and the features to look for when making a selection
• Making the transition to a new software as smooth as possible with step-by-step considerations

New technology can help agencies meet demands for speed, efficiency and more. This guide provides an easy-to-follow path through the decision making journey for new market research software. Download the free eBook here: https://web.infotools.com/software-buyers-guide

About Infotools
Infotools is an award-winning software and services provider, with particular expertise in processing, analyzing, visualizing and sharing market research data. The company offers a powerful cloud-based software platform, Infotools Harmoni, which is purpose-built for market research data, together with the services of data experts who can drive research design and management, data design and organization, and insights discovery, analysis, visualization and reporting. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world's best-known brands, including Coca-Cola, Orange, Samsung and Mondelēz, as well as boutique and large research agencies such as MDI , Nielsen and Ipsos. For more information, visit www.infotools.com or follow on Twitter @infotools.

Media contact: Marie Melsheimer, [email protected], +1-541-815-3951

SOURCE Infotools

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