Informa Engage Business Marketing Trends Survey Shows Content Marketing at the Top of 2018 Spend

NEW YORK, Sept. 27, 2017 /PRNewswire/ -- Informa Engage, the global leader in marketing services, completed its first comprehensive survey of B2B marketers examining the issues faced and strategies to be implemented in 2018. The survey respondents represent a broad composition of 11 industries operating at the center of today's global economy, including: Aviation, Information Technology, Finance, Agriculture, Engineering, Trucking and Hospitality.

The results reveal an emphasis on increased investment in content marketing solutions. According to the research, 70% of marketers are leveraging content marketing in 2017 and 45% plan to increase content marketing investments in 2018. Despite the projected growth in content marketing, many B2B marketers still face challenges in measuring their content marketing success.

Informa Engage will release a report with full insights from the research. Highlights will include:

• top areas of marketing solutions investment
• the objectives and strategies marketers are leveraging
• trending areas for increased marketing investment
• top challenges central to a marketers' data-driven strategy

"The B2B buying journey is very complex and this research reveals marketer's biggest obstacles," said Kate Spellman, president, Informa Engage. "This research will allow us to be better partners with our clients and create programs that solve their marketing challenges. We offer a unique formula: vertical expertise, focused, deep audience relationships and sophisticated marketing, which allows us to understand buyer's needs and be responsive to marketer's goals."

To learn more about the Informa Engage: 2017 Marketing Trends Insights Report, click here.  

Informa Engage helps marketers reach target audiences with quality, turnkey solutions, that drive leads, build brand awareness, educate and help enable sales through rich data and sophisticated marketing practices.

About the Informa Engage: 2017 B2B Marketing Trends Survey
The inaugural launch of the survey was conducted among the Informa Engage brand's audience. The annual survey was fielded online with the objective of identifying key trends, insights and analysis of the B2B marketing landscape to better understand the challenges and priorities in the year ahead. The online survey data was collected August 1 through September 7, 2017. The methodology, data collection and analysis was performed by Informa Engage and conforms to accepted marketing research methods, practices and procedures.

About Informa Engage
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing we engage buyers – activating real results for marketers.

Media Contact
Kate Spellman
President
Informa Engage
T: 212 204 4351
E: [email protected]

SOURCE Informa Engage