Infogroup Strengthens Its Consumer Data Lead with Speedeon Data
New data on life events makes Infogroup's predictive data even more powerful
DALLAS, April 20, 2020 /PRNewswire/ -- Marketers will have a stronger sense of what their targets are ready to buy and when, thanks to a partnership announced today by Infogroup, a leading provider of data and data-driven intelligence solutions. Infogroup will enhance its industry-leading consumer data offerings with powerful life event data from Speedeon Data, a leading direct marketing and data solutions provider.
Speedeon, which builds high-performance audiences through high-quality data from registries, subscriptions, surveys, online forums, and other opt-in sources, will provide Infogroup information on millions of American consumers. Infogroup will use specific segments — Newly Married, New Baby, Newly Single, and more — to bolster its consumer database, giving brands the ability to identify, engage and convert their audiences at various lifecycle moments through personalized, timely and relevant initiatives.
"We're always looking to improve the scale and precision of the data we offer our customers," said Infogroup Chairman and CEO Michael Iaccarino. "Combining Speedeon's Life Events data with our own consumer database of 300MM individuals and 184MM households will enable both our SMB and enterprise clients to home in on their most valuable prospects at the right time, thus build long-term loyalty through important lifecycle moments."
The most important segments Infogroup will be adding include:
- Newly Married — a powerful addition given that housing costs, for example, typically constitute 34% of a married couple's monthly budget
- New Baby — a strong indicator of future purchase patterns in categories such as furniture, clothing, insurance, and more
- Newly Single — data on newly divorced consumers who are likely to relocate and assume new housing costs
- Newly Engaged — data on US consumers who will be looking to make purchases in the travel, hospitality, wedding service, real estate and insurance sectors
- Prenatal — data on women who will likely be in the market to purchase clothing, furniture, and insurance, as well as seek information on opening a college savings, HSA and other accounts
"We have great respect for the Infogroup brand and have had a long-standing partnership; this opens up a whole new level of opportunity for both companies," said Speedeon CEO Gerard Daher. "We're proud that the segments we've built will enable Infogroup's partners to more effectively understand, reach, and engage their prospects at various important milestones."
The addition of Speedeon's data is the latest in a series of rollouts and enhancements by Infogroup, including new features for its Data Axle platform, such as the ability to test Data Axle for free, a pre-built integration for CRM, and millions of additional contact and vehicle ownership insights.
About Speedeon Data
Since 2008, Speedeon Data has been enabling leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel marketing deployment. Through its robust data management platform, Speedeon Data enables clients to maximize their return on marketing investment by utilizing the highest quality lifestyle, life stage and customer identity data in the development of innovative solutions, including data enhancement, advanced data segmentation and predictive modeling, digital and other direct marketing deployment strategies.
About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions for salespeople, marketers, and professionals. The company's solutions are powered by its proprietary business and consumer databases and supplemented by client and third party data. Clients range from Fortune 500 enterprises and local businesses to not-for-profit and political organizations. Infogroup's cloud-based Data Axle technology allows for real-time updates to its business and consumer data files, and also provides clients with a real-time API delivery platform for the most accurate and up-to-date information to support their marketing and business needs. Infogroup has 45+ years of history creating its own data and makes 24+ million verification calls per year to ensure data quality. For more information, visit www.infogroup.com.
SOURCE Infogroup
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