Infographic: The Effectiveness of Online Advertising for Small Businesses

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Mar 31, 2014, 02:10 ET

WASHINGTON, March 31, 2014 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - mentors to America's small businesses, has compiled research to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. This month's SCORE infographic shares statistics on how many small businesses currently utilize this marketing technique, how much they spend on online advertising, average click-thru rates and the typical return on investment for ads placed on Facebook, Twitter and LinkedIn. Download this infographic to learn how much social media advertisement spending has increased in the past 3 years and is projected to continue rising, what percentage of online ads never reach their target audience, how many banner ads the typical consumer views in a month and which social media platform has the highest conversion rate. Visit www.SCORE.org for more information or email questions to [email protected].

SCORE, www.score.org - mentors to America's small businesses, has compiled research to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will continue to do so. DOWNLOAD HERE: http://www.score.org/resources/online-advertising-go-right-audience-and-youll-see-real-results. (PRNewsFoto/SCORE Association) (PRNewsFoto/SCORE ASSOCIATION)

DOWNLOAD HERE: http://www.score.org/resources/online-advertising-go-right-audience-and-youll-see-real-results

About SCORE
Since 1964, SCORE has helped more than 10 million aspiring entrepreneurs. Each year, SCORE provides small business mentoring, workshops and education to more than 375,000 new and growing small businesses. More than 11,000 business experts volunteer as mentors in over 320 chapters serving local communities with entrepreneur education to help grow 1 million small businesses.

For more information about starting or operating a small business, call 1-800/634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org. Connect with SCORE at www.facebook.com/SCOREFans and www.twitter.com/SCOREMentors.

Contact Information
Aliana Marino
800/634-0245
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140331/DC94126-INFO

SOURCE SCORE Association