Industry Leader Reid Price Joins Douglas Elliman Development Marketing

NEW YORK, April 26, 2013 /PRNewswire/ -- Douglas Elliman Real Estate is pleased to announce that Reid Price has joined Douglas Elliman Development Marketing as Executive Vice President.  Price had previously been the Managing Director of Town Residential's New Development Marketing and Sales Division.

"Reid is a class act and a role model for our industry," said Dottie Herman, President and CEO of Douglas Elliman. "I am beyond thrilled that he is joining us."

Price will start his new role with Elliman working on several projects including The Sterling Mason at 71 Laight Street, a new Morris Adjmi-designed 33-unit luxury condominium residence in TriBeCa. His past accomplishments include the successful marketing and sales of well over two dozen premiere Manhattan properties, including 7 Hubert Street, 25 N. Moore Street, 92 Laight Street and 416 Washington Street. Over his 18 year career, Price achieved more than $1.5 billion in property sales, further positioning him as one of the leading experts in his field.

"Reid has exceptional talent and will bring a great deal to our highly successful formula pairing top agents with top developers to market and sell some of the city's most coveted properties," said Susan de Franca, President and CEO of Douglas Elliman Development Marketing. "We look forward to sharing his expertise, which we strongly believe will significantly enhance our team and add value for our clients."

"Douglas Elliman is tapped into the most revolutionary properties and marketing ideas in the industry. Working with a true visionary like Susan de Franca is an honor," added Price.

"Reid is a longtime colleague and a great friend. He will continue to raise the bar for our industry with his unwavering commitment, creativity, and professionalism," said Horacio LeDon, President of Development Marketing Florida and Senior Managing Director of Development Marketing New York.

About Douglas Elliman Development Marketing
Douglas Elliman Development Marketing, a branch of  Douglas Elliman Real Estate, offers unmatched sales and marketing expertise for properties throughout New York City, Long Island, Westchester, the Hamptons, and Florida, as well as throughout the United States. The firm ranks amongst New York City's most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, the Elliman team offers a multidisciplinary approach that encompasses every aspect of real estate including comprehensive in-house research, product development, marketing and sales, operations, property management, and mortgage financing. Through a strategic international partnership with Knight Frank Residential, the world's largest privately owned property consultancy, the company markets their properties to global audiences in 43 countries across six continents.

About Douglas Elliman Real Estate
Douglas Elliman Real Estate is New York's largest residential brokerage, with over 70 offices in New York City, Long Island, the Hamptons , Westchester/Putnam, and South Florida with more than 4,000 real estate agents and a network of national and international affiliates. They are strategic partners with London-based Knight Frank LLP for residential business in all of their New York markets. Prudential Douglas Elliman ranked in the top four of all real estate companies in the nation in 2007, 2008, 2009, 2010, and 2011. The company also controls a portfolio of real estate services, including Manhattan's largest residential property manager, Douglas Elliman Property Management, as well as DE Title and DE Capital Mortgage. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, visit the Douglas Elliman site at www.elliman.com.

SOURCE Douglas Elliman Real Estate

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