INDOCHINO Wakes Up to Sleepwear and Launches Custom Pajamas

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Apr 01, 2019, 09:00 ET

Snooze in Style with the Latest and Greatest in Personalized Sleepwear

VANCOUVER, April 1, 2019 /PRNewswire/ - INDOCHINO, the global leader in custom apparel, is making it effortless for men to fall asleep in style. Hot on the heels of its move into made to measure casual wear, the retailer is now disrupting the sleepwear category and launching an innovative range of custom pajamas. Following an overwhelming number of requests from customers, the new line has been carefully curated from INDOCHINO's vibrant and stylish jacket linings.

Pictured: INDOCHINO Red Jacquard Micro Paisley Custom Pajamas (CNW Group/Indochino Apparel Inc.)

Customers can choose from a variety of patterns, including on-trend Navy Polka Dots or a Red Jacquard Micro Paisley (à la 1970s Hugh Hefner). For those looking to push their bedtime look to the edge, there's the delightfully dizzying Navy Swirl and captivating Floral Burgundy.

Customizations include notch and rounded lapels, pockets, buttons, cuffs and piping. Limited edition pajama shorts are also available—just in time for Spring. For those colder months, custom INDOCHINO pajamas trap in heat nearly completely for added warmth.

"Since we expanded beyond suiting into custom casual wear, we've been inundated with great new product suggestions from excited customers —from custom rubber boots to made to measure top hats— but the one that resonated with us most was, of course, PJs," said INDOCHINO Chief Revenue Officer, Peter Housley. "Our expansive range of bright and bold linings is an opportunity for customers to show some extra flair."

"Rest assured," added Housley, "whether it's additional piping around the collar or those beautiful bullhorn buttons, our personalization options will do absolutely nothing to affect the comfort or quality of your sleep. But they'll make you look very cool."

To achieve that perfect style you'll never get tired of, customers can get measured at a showroom (or do it online from the comfort of their own bed). They can then choose from endless customization and fabric options that ensure they'll look great—even when no one's looking. After that, it only takes two weeks for delivery.

By taking the luxury loungewear experience directly to the consumer, INDOCHINO is able to disrupt the made to measure pajama market and give customers the silky sleepytime clothes they deserve, all for only $39.

For more information and be the first to snag a silky pair, visit: www.indochino.com/custom-pajamas.

ABOUT INDOCHINO
As the global leader in made to measure apparel, INDOCHINO has developed the shopping experience of the future. Born out of the belief that you don't need to spend a fortune on a custom wardrobe, INDOCHINO was the first company to disrupt the retail sector by making perfect-fitting, personalized apparel on a mass scale.

Customers take on the role of designer, picking out every detail of their garments to make them truly one-of-a- kind. These are made to their precise measurements and shipped directly to their door, hassle free. The company's Omni-channel approach allows them to shop online or in person at any INDOCHINO showroom.

SOURCE Indochino Apparel Inc.