Indigenus announces Japanese PharMa International as its newest full-partner agency

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Jul 29, 2014, 09:00 ET

NEW YORK, July 29, 2014 /PRNewswire/ -- Indigenus, the largest, independent global network of healthwellness communication companies, today announced that PharMa International, the most successful independent agency in Japan, has become a full partner of the Indigenus network.

PharMa International Inc. is the largest full-service healthcare communications company in Japan. Founded in 1987, PharMa International employs more than 100 people and has offices in Tokyo and Osaka. PharMa joined the Indigenus network in 2010 as an associate partner and today becomes a full-partner agency. As full partner, PharMa International owns a share of the Indigenus network, demonstrating their commitment to the group and assuming full accountability.

"Japan is a strategic market for our clients. To be successful in it, it is crucial to have deep market knowledge and understand all its unique cultural and regulatory particularities. As the strongest and largest healthcare agency in Japan, PharMa International is best suited to provide the required support," said Rico Viray, Chairman of Indigenus.

"The question was never: should we be part of a network? It was always: what is the best network for us and our clients to be part of? Year after year, Indigenus continues to strengthen its network through best-in-class collaboration, new partnerships, and inspiring thought leadership. We are delighted to further cement our relationship with Indigenus by becoming a full partner," said Masaki Yamagata, President of PharMa International.

Celebrating its 10th anniversary, Indigenus is dedicated to helping clients get unstuck, with an innovative and unique multilocal model that drives topline growth across brand portfolios through creativity and innovation, and improves the bottom line through quality and value. Indigenus delivers full-service capabilities, proven solid collaboration, and 100% global coverage. Seventeen top-ranking partners in key developed and emerging markets provide local insight and creative and innovative programs to maximize success in growth brands. IndigenusSky (global transcreation centers) provide unmatched cost-effective support for secondary markets, mature brands, and local adaptation projects.

Americas: The CementBloc (United States), CPC Healthcare Communications (Canada), Thanks (Brazil), Marketing Latino (Mexico); Europe: Mission-Systole (Benelux), serviceplan health & life (Germany), Strategik & Numerik (France), thenewway (Italy), umbilical (Spain), gHealthcare (Turkey), Life Healthcare Communications (UK), MedMedia Campaign (Ireland), Lindh & Partners (Scandinavia); Asia: PharMa International (Japan), Sorento Healthcare Communications (India); Oceania: Insight (Australia and New Zealand).