IndieClick Goes Public with Audience Data Revealing Top Position in Teen, College and Young Adult

LOS ANGELES, June 27, 2011 /PRNewswire/ -- Today IndieClick, the leading network for premium advertising campaigns, went public with their audience numbers, revealing the metric impact of a major expansion of their network.  IndieClick audience metrics are now available to agencies and leading brands using the comScore audience measurement service.  It came as no surprise that comScore's measurement revealed what forward thinking media planners have known for years: IndieClick leads in three key categories in both Males and Females (Teen 12-17, College 18-24, and Young Adults 18-34) for the largest audience congregated around a network of first run, original content.  Further, IndieClick has the highest concentration of any ad network in the US of college age and young adults, making it the single purest buy to reach this important audience online.

comScore's measurement has verified both the composition and reach of the IndieClick audience, validating the impact of advertising across their network of more than 300 sites.  The measurement of unduplicated advertising network audience for May 2011 can be found in comScore's Media Metrix Key Measures Report:

May 2011 comScore Media Metrix Key Measures Report – Advertising Networks Category

Peter Luttrell, CEO, added "These numbers prove our audience size and relevance, and demonstrate the importance of IndieClick's sites to brands and media buyers. You can't reach our members with portal, competition or single publisher buys. You must create campaigns that speak to our audiences where they live. IndieClick provides that service. When combined with our proprietary ad products, premium ad units, 100% transparency and intimate relationships with our publishers, you simply can't beat the impact and brand lift from an IndieClick buy."

IndieClick is the fastest growing independent publisher network in the US.  In the first two quarters of 2011 IndieClick grew the publisher network by 50% and more than doubled page views.  IndieClick is leading in every category they represent, including: humor, fashion, music and entertainment. IndieClick's innovation in premium display advertising has led the market and been honored with the prestigious Hermes Creative Gold Award and Summit Creative Gold Award. What started as a music focused network in 2004 has grown into the premier network of young influential cultural curators.  

About the company

IndieClick Media Group's premium Lifestyle Media Network enables brands and agencies to interact with influential audiences through display, video, mobile and integrated advertising across carefully selected destinations.   IndieClick's proprietary technology allows for premium display advertising, transparency and deep publisher integration.  This combination makes IndieClick the most effect platform and network for targeted and brand advertising.

The privately-held, Los Angeles-based agency represents the most relevant and popular properties in entertainment, music, film, fashion, humor, men/women and gaming,  including more than 300 sites serving an audience of  more than 50 million unique visitors using its proprietary adserving technology and industry-defining technology and custom ad units.

SOURCE IndieClick