India Ayurveda Industry Outlook 2019-2024 - Market Size & Growth Forecasts, Product Launches, Competitive Landscape

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Feb 19, 2020, 16:30 ET

DUBLIN, Feb. 19, 2020 /PRNewswire/ -- The "Ayurveda Market in India 2019" report has been added to ResearchAndMarkets.com's offering.

The Ayurveda market in India was valued at INR 300 billion in 2018, and is expected to reach INR 710.87 billion by 2024, expanding at a compound annual growth rate (CAGR) of ~16.06%, during the forecast period (2019-2024).

In recent years, as a holistic healing system, ayurveda has witnessed evolution in the form of ayurvedic products and services. Rising awareness about the importance of a healthy lifestyle, increasing preference in favour of chemical-free natural products, as well as favourable government initiatives have led to the expansion of the Ayurveda market in India.

In 2018, around 75% of Indian households used ayurvedic products as against only 67% in 2015. Of late, manufacturers have been using herbal ingredients in the production of personal care products like lotions, oils and shampoos. Players in the food processing industry are also making use of herbal ingredients in manufacturing products like packaged juices and nutritional supplements.

Segmentation Based on Product Usage

The Ayurveda market in India is segmented on the basis of Ayurveda products and Ayurveda services. Personal care products, food and beverages, household products and healthcare products fall under the Ayurveda products category. The Ayurveda services segment comprises healthcare services, and spa and rejuvenation services. In 2018, the Ayurveda products segment accounted for approximately 74% of the market, while the Ayurveda services segment held the remaining ~26%.

Key Growth Grivers

To maintain a healthy lifestyle, consumers are increasingly preferring food products like herbal tea, oats, corn flakes, biscuits, cookies, spices, jam, and almond oil which are made of natural ingredients. With the increase in awareness about the harmful effects of chemicals on health, used in the production of popular conventional skin care, hair care, body care, and other beauty care products, a shift of preference among consumers has been observed in favour of herbal personal care products, which is driving the growth of the market.
The global acceptance of traditional practices of herbal and Ayurveda treatments has broadened the prospects of Ayurveda tourism' in India. As a result, many Ayurveda rejuvenation and therapeutic centres have been established in states like Kerala, Uttarakhand, Goa and Odisha.

Key Deterrents

Owing to adverse weather conditions, yield of high-quality herbal and medicinal plants is low in India. Also, excessive use of insecticides and pesticides degrades the quality of herbs with medicinal properties. Herbal and medicinal plants being the primary ingredients of all Ayurveda products, shortage of high-quality plants lead to deteriorating quality of these products and services.
The Ayurveda market in India consists of several players who do not adhere to the quality standards for the products and services offered. There are FPS (Finished Product Specifications), GMP (Good Manufacturing Practice) and ISO (International Organization for Standardization) for quality certifications in India. However, in most cases, regular tests are not carried out to check whether manufacturing guidelines are met. Also, there is a lack of proper scientific documentation of traditional Ayurveda practices.

Competition Analysis

Consumers often purchase Ayurveda products based on the quality and reputation associated with a brand. Therefore, in order to gain high sales volume and revenue in the market, a company needs to develop a strong brand image, which may prove to be difficult for a new entrant.

Major players operating in the Indian Ayurveda products market include Dabur India Limited, Emami Limited, Patanjali Ayurveda Limited, The Himalaya Drug Company, Sandu Pharmaceuticals Limited, and Shahnaz Ayurveda Private Limited. Baidyanath, Dabur, and Emami together account for about 85% share of the country's Ayurveda market.

The top players operating in the Ayurveda services market in India include Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited, Ananda in the Himalayas, Kairali Ayurvedic Centre Private Limited, Mercure Goa Deevaya Retreat, and Ayurogashram Private Limited.

Key Topics Covered

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction

Market definition and structure

Chapter 4: Market overview

India ayurveda market size and growth forecast
India ayurveda market segmentation
Porter's five forces analysis

Chapter 5: Market influencers

Key growth drivers of the market
Key deterrents to the growth of the market

Chapter 6: Government initiative

Government Initiative - Ministry of AYUSH

Chapter 7: Market trends

Current trends in the market

Chapter 8: Competitive landscape

Dabur India Limited
Emami Limited
Sandu Pharmaceuticals Limited
Charak Pharma Private Limited
Herbolab India Private Limited
Himalaya Drug Company Private Limited
Nagarjuna Herbal Concentrates Limited
Patanjali Ayurved Limited
Shahnaz Ayurveda Private Limited
Shree Baidyanath Ayurved Bhawan Private Limited
Somatheeram Ayurvedic Hospital and Yoga Centre Private Limited
Kairali Ayurvedic Centre Private Limited
Mercure Goa Deevaya Retreat
Ananda in the Himalayas
Ayurogashram Private Limited

Chapter 9: Product launches

For more information about this report visit https://www.researchandmarkets.com/r/rp57cj

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