INDi Launches New Brand Image, New Product Offering and Website, Radically Altering the Way Consumers Will Shop Starting with Custom Denim

EMERYVILLE, Calif., Feb. 8, 2012 /PRNewswire/ -- The new INDi website (www.indicustom.com) showcases how the company is completely redefining the way consumers everywhere will shop, starting with premium denim.  Consumers visiting the new INDi website can – within minutes - customize as much or as little of their jeans as they like:  styles, fit, pocket shape and washes.  The company's technology generates an individual, unique pattern for each consumer that is sent in real-time to the factory, into the manufacturing process, and then directly to the consumer. 

In denim, a market where 70% of women and 40% of men say they struggle to find apparel that fits [Clothing and Textile Research Journal], INDi is uniquely able to offer individualized fit complemented by design freedom, and the ability to jump on the latest trend in a heartbeat. INDi gives consumers what they want, the way they want, and is changing the face of fashion in the process.

INDi's addition of 4 new executives with leadership experience at Tommy Hilfiger, Ralph Lauren, Coach, Nike and other brands, as well as numerous technology, internet and social media startups, positions the company to deliver. 

Thousands have already purchased INDi's custom jeans, including Oscar winner Helen Mirren, recently quoted in InStyle magazine saying, "My shape is anti-jean…but I recently discovered INDi. … [They] fit bloody great."  

INDi has also announced a new partnership with Clothes4Souls (www.clothes4souls.org), an organization dedicated to helping provide clothing to those in need, as well as helping to develop local textile micro industries around the globe.  

About INDi
INDi is a customized denim brand that enables a unique, personalized experience through online shopping.  Consumers customize our premium denim to meet their individual styles and body types.  A combination of patented technology and hand-crafted artistry enables INDi to deliver unparalleled value and customer satisfaction.   Based in the San Francisco Bay Area and founded in 2008, INDi is the consumer brand of Archetype Solutions, Inc., which has over a decade of experience developing custom apparel solutions.  

INDi.  When You Know What You Want.

For further information:

Umindi Francis
UFCG
umindi@ufcgpr
Tel: (646) 449-8689

SOURCE INDi