Independent Research Firm Names Celtra A Leader In Creative Advertising Technology Evaluation
Celtra receives highest scores possible in the: Product Vision, Supporting Products and Services, and Standard Reporting Tools and Insights criteria
BOSTON, Dec. 18, 2018 /PRNewswire/ -- Today, Celtra announced that it was recognized as a Leader in "The Forrester Wave™: Creative Advertising Technologies, Q4 2018" report by Forrester Research, Inc.
Celtra was among the select companies that Forrester invited to participate in its Q4 2018 Forrester Wave™ evaluation, Creative Advertising Technologies. In this evaluation, Celtra received the highest ranking possible in the Product Vision, Supporting Products and Services, and Standard Reporting Tools and Insights criteria, scoring 5 out of 5 potential points.
In its report, Forrester states: "According to customer references, Celtra understands the challenges faced by marketers who wish to respect local cultural nuances while coordinating their advertising initiatives from a central hub...Celtra, which will appeal to advertisers exploring the potential that creative adtech offers for better, more relevant ads, received the highest praise possible from customers for its customer service and support, and references generally applauded the Celtra team for its flexibility and ability to collaborate."
"Creative remains the single biggest factor in an advertisement's effectiveness, and is an increasingly complex challenge for brands in today's rapidly changing media consumption landscape and the era of direct-to-consumer personalized marketing," said Mihael Mikek, CEO & co-founder, Celtra.
A pioneer in the creative technology category, Celtra has used its deep expertise, mobile-first roots and strong creative background to innovate and improve the way consumers experience digital advertising. Celtra helps brands streamline their creative production and creative management workflow to enable greater collaboration, deliver precision at scale, and drive business outcomes.
Celtra serves over 400 enterprise customers and powers digital creative for two-thirds of Fortune 500 companies, delivering over 300 billion ad impressions this year.
The report is available for download here.
About Celtra
Celtra is the Creative Management Platform (CMP) for digital advertising. Celtra's enterprise CMP is cloud-based, self-service software for managing the entire creative lifecycle of digital advertising — improving advertising effectiveness while reducing operational costs.
Media consumption has radically changed, and consumers' expectations are higher than ever. In order to connect with consumers, brands need to create experiences that are meaningful and relevant. Celtra's enterprise software platform enables global brand marketers to centralize control over the creative lifecycle, and quickly and intelligently deploy relevant, personalized creative across display, video and social channels.
Celtra is headquartered in Boston (MA), with offices in New York City, San Francisco, London (UK), Singapore, and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
SOURCE Celtra, Inc.
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