InCrowd Helps IIeX Health 2015 Chart New Paths for Turning Physician Insights Into Innovation

BOSTON, April 27, 2015 /PRNewswire/ -- As the Innovation Insight eXchange (IIeX) Health conference opens Wednesday in Philadelphia, InCrowd, provider of on-demand answers from validated experts, will join a distinguished assembly of life science insights experts in charting a new path toward faster medical innovation, driven by new technology and innovation in research.

Presented jointly by Greenbook and InCrowd, in partnership with Merck and supported by Communispace Health, IIeX Health features TED-style presentations and panels that open up a frank dialogue on emerging methods from inside the traditional research discipline and beyond that are accelerating innovation.  InCrowd's Janet Kosloff is co-chairing this go-to event with an emphasis on new thinking, innovative companies, and new technologies to benefit the life sciences companies also in attendance.

On Wednesday, April 29 at 9:40 am ET, InCrowd's Caleb Costa, vice president of client services, will unveil new research conducted by InCrowd on physician preferences in healthcare or drug-related dialogues with vendors.   With over 90% of physicians using mobile reference apps while at work, and some 40% of physicians going online during patient visits, the research highlights the imperative for mobile support, appealing user interfaces, and keeping the research dialogue convenient and simple in order to deliver healthcare provider insights at the speed of business.    

On Wednesday, April 29 at 10:20 am ET, InCrowd's Diane Hayes, Ph.D., president and co-founder, will moderate a panel discussion featuring leaders from AstraZeneca, Merck and SoundHealth who will discuss the best ways of delivering on the unmet needs of client insights organizations.  As new technology and work processes both solve problems and create others, the session will survey the innovations most likely to impact market researchers and marketing teams and how to best harness them towards maximum future value. 

"The past year in particular has brought so many genuinely disruptive technology options that leading life sciences marketing teams either immerse themselves in dialogues like IIeX– or they fall behind," said Janet Kosloff, CEO and co-founder of InCrowd. "We're proud to participate and share our vision as the industry finds new ways to gets closer to its customers – both physicians and patients - and ultimately speed medical innovation."

About InCrowd 
InCrowd provides on-demand answers from validated experts, connecting life sciences companies directly with prescribers, patients, and other screened and validated healthcare professionals around the globe. Our easy-to-use proprietary web-based application allows clients to ask questions of specific respondent groups – "Crowds" – in the form of 2-5 minute online microsurveys. Responses are available in real time through a password-protected account, with the needed answers delivered within hours or days, not weeks and months.

Today, InCrowd has 18 of the top 20 pharmaceutical firms as customers and has just finished its most successful quarter in company history with a record number of answers delivered to clients. Through its powerful mobile microsurvey methodology and analytics engine, InCrowd enables clients to reach 1.8M healthcare professionals on-demand throughout the United States and around the globe in 20 languages. For more information, visit www.incrowdnow.com.

InCrowd Media Contacts
Steven Handy
Director of Marketing
[email protected] 
508.944.0787

Mary Kae Marinac
PR Representative for InCrowd
[email protected] 
978-685-3136

SOURCE InCrowd

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