Increase the Impact of your Marketing Campaigns with Online Video

NEW YORK, April 16, 2012 /PRNewswire/ -- Consumer usage of online video has soared over the past year and organizations are taking note of this powerful medium to interact with their audiences - as indicated by the fact that ninety percent of Fortune 500 companies used online video in 2011.[1]

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PR Newswire's latest white paper, Building Brand Engagement through Online Video, is comprised of market research, interviews and case study examples of how marketers are humanizing their brands and adding personality to their messages through the use of engaging video. The white paper offers online video marketing best practices including tips to align the style of video with the content, how to craft videos that spark interaction and ways to quickly and effectively distribute video through social and other digital channels.

To read the complete white paper, click here.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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[1] http://www.webvideomarketing.org/index.php/video-industry-news/5493-new-social-media-tools-rule

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