Increase Job Satisfaction with Seven Communications Success Factors from ARAG

DES MOINES, Iowa, Sept. 4, 2014 /PRNewswire/ -- New research from ARAG® highlights seven communications success factors employers can use to increase job satisfaction and voluntary benefits participation. According to case study research, about four out of five employees (79 percent) agree that a well-communicated benefits program would make them less likely to leave their jobs.¹

"Voluntary benefits can reduce employee turnover, enhance recruiting efforts and minimize the impact if employers are forced to reduce core benefit offerings," says Erin Barfels, Chief Human Resources Officer at ARAG, a leader in legal insurance. "However, achieving these advantages requires a smart communications plan."

The report offers seven core success factors HR personnel and benefits administrators can use to communicate more effectively, increase enrollment and boost participation during benefits enrollment. The first success factor is "Personalize it." Nearly 90 percent of employees say they want benefits communications tailored to their personal situations. ² For example, specific benefits can be recommended based on an employee's age, income, gender and family status. 

To learn more about the seven core success factors, download ARAG's new white paper "7 Core Success Factors for Communicating More Effectively." The white paper provides additional data and is available for free at ARAG's website, ARAGgroup.com.

¹ "VBS – Trends in Voluntary Benefits and Services" infographic, Towers Watson, Spring 2013.
² www.voluntarybenefitsmagazine.com "The Importance of Benefits Communication - A Key Differentiator, Elizabeth Halkos. June 2011.

About ARAG:

ARAG ^® (www.ARAGgroup.com) is a leader in legal insurance. It provides people with affordable and reliable legal counsel for everyday life matters. The company has an international premium base of more than $2 billion and protects 15.5 million individuals and their families – worldwide. We give you the freedom and control to embrace life's opportunities.

ARAG's North American headquarters are based in Des Moines, Iowa. We've earned the prestigious Center of Excellence Award for eight consecutive years (2007-2014) and have been named a Top 100 Call Center by BenchMark Portal for four consecutive years (2011-2014), continuing our track record of industry-leading customer service. ARAG team members voted ARAG a Best Places to Work in Insurance (2009-2013).

For more news and information about ARAG visit ARAGgroup.com.                      

Media Contact:

Jen Harken
(515) 237-0271
[email protected]

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SOURCE ARAG

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